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Topic
Updated May 18, 2026
Wix

93 Wix Home fragrances Stores: Stats & Market Data (2026)

93 active Wix stores fall into the Home fragrances segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 82% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

82%
Social media
1%
Meta ads
75%
Contact info
Total Stores
93
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
114
Among 93 stores with catalog data
Avg. Price
$24
Among 67 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 13%
10-49 50 · 54%
50-199 23 · 25%
200-999 5 · 5%
1k-4.9k 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
89% coverage
Beauty & Cosmetics
16% coverage
Celebrations & Gifts
2% coverage
Health
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 114 because some stores carry much larger inventories. That's larger than the Wix average of 77. The strongest country concentrations are United Kingdom, United States, Singapore.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 48 · 72%
$25-$49 16 · 24%
$50-$99 1 · 1%
$100-$199 1 · 1%
$200-$499 1 · 1%
Store currencies
USD 38 GBP 25 EUR 12 SGD 4 INR 3 MXN 2 TRY 2 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $24 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (68%), Facebook (51%), Pinterest (16%).

Instagram
68%
Facebook
51%
Pinterest
16%
TikTok
13%
LinkedIn
8%
Twitter / X
6%
YouTube
6%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (5%), Facebook Pixel (2%), Google Ads (1%).

Google Analytics
5%
Facebook Pixel
2%
Google Ads
1%
Google Tag Manager
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $16 avg
Home & Garden home fragrances eco-friendly
6 products $19 avg
Home & Garden home fragrances linen sprays
37 products $8 avg
Beauty & Cosmetics Home & Garden natural skincare handmade skincare
1,960 products $213 avg
Home & Garden home fragrances candles
93 products $19 avg
Home & Garden scented candles home decor
1,679 products $22 avg
Home & Garden candles home fragrances
23 products $16 avg
Home & Garden aromatherapy home fragrances
46 products $2 avg
Beauty & Cosmetics luxury perfumes home fragrances
5 products $17 avg
Home & Garden candles home fragrances
21 products $39 avg
Home & Garden luxury candles home fragrances
93 products $18 avg
Home & Garden Beauty & Cosmetics candles home fragrances

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FAQ

How many Wix Home fragrances stores are there?

We currently track 93 active Wix stores in the Home fragrances segment.

Are Wix Home fragrances stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Home fragrances segment, showing a 10% monthly growth rate.

What is the average product price in Wix Home fragrances stores?

Among stores with pricing data, the average listed price is about $24, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.