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Topic
Updated June 8, 2026
Wix

259 Wix Wax melts Stores: Stats & Market Data (2026)

259 active Wix stores fall into the Wax melts segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
76%
Contact info
Total Stores
259
Active Wix stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
70
Among 259 stores with catalog data
Avg. Price
$15
Among 202 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

46 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 5%
10-49 126 · 49%
50-199 103 · 40%
200-999 16 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
92% coverage
Beauty & Cosmetics
6% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
3% coverage
Books & Literature 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 70 because some stores carry much larger inventories. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 177 · 88%
$25-$49 21 · 10%
$50-$99 4 · 2%
Store currencies
USD 129 GBP 88 EUR 23 AUD 4 CAD 4 BRL 3 MXN 2 NZD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $15 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (69%), Facebook (59%), TikTok (27%).

Instagram
69%
Facebook
59%
TikTok
27%
Pinterest
7%
LinkedIn
6%
YouTube
5%
Twitter / X
4%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

84 products $10 avg
Home & Garden candles soy candles
35 products $7 avg
Home & Garden soy candles wax melts
89 products $25 avg
Home & Garden wax melts scent warmer
35 products $19 avg
Home & Garden wax melts soy wax
Home | Little Treats United Kingdom
49 products $2 avg
Home & Garden wax melts home fragrances
102 products $26 avg
Home & Garden handmade candles wax melts
Home | Little Treats United Kingdom
49 products $2 avg
Home & Garden wax melts scented candles
318 products $3 avg
Home & Garden wax melts home fragrance
125 products $5 avg
Home & Garden custom candles wax melts
201 products $14 avg
Home & Garden wax melts homemade candles
30 products $39 avg
Home & Garden home fragrance candles
339 products $24 avg
Home & Garden alternative home decor candles

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FAQ

How many Wix Wax melts stores are there?

We currently track 259 active Wix stores in the Wax melts segment.

Are Wix Wax melts stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Wax melts segment, showing a 18% monthly growth rate.

What is the average product price in Wix Wax melts stores?

Among stores with pricing data, the average listed price is about $15, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.