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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

108 Wix Makeup store Stores: Stats & Market Data (2026)

108 active Wix stores fall into the Makeup store segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 81% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

81%
Social media
1%
Meta ads
71%
Contact info
Total Stores
108
Active Wix stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
120
Among 107 stores with catalog data
Avg. Price
$26
Among 91 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

13 new stores were added in the past 30 days (12% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 15%
10-49 51 · 48%
50-199 20 · 19%
200-999 18 · 17%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 120 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, Brazil, Colombia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 69%
$25-$49 19 · 21%
$50-$99 7 · 8%
$100-$199 1 · 1%
$200-$499 1 · 1%
Store currencies
USD 51 EUR 10 BRL 5 CAD 5 COP 5 GBP 4 AED 3 ILS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $26 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (70%), Facebook (60%), TikTok (20%).

Instagram
70%
Facebook
60%
TikTok
20%
Twitter / X
14%
YouTube
13%
LinkedIn
5%
Pinterest
4%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 1% run Meta ads. That's 7 percentage points above the Wix average of 74%.

Marketing & analytics tools

TikTok Pixel (2%), Facebook Pixel (1%), Google Ads (1%).

TikTok Pixel
2%
Facebook Pixel
1%
Google Ads
1%
Google Analytics
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $46 avg
Beauty & Cosmetics makeup store cosmetics shop
39 products $11 avg
Beauty & Cosmetics cosmetics beauty products
17 products $38 avg
Beauty & Cosmetics makeup store skincare shop
227 products $27 avg
Beauty & Cosmetics lip gloss beauty products
25 products $16 avg
Beauty & Cosmetics cosmetics beauty products
40 products $11 avg
Beauty & Cosmetics makeup store cosmetics shop
16 products $5 avg
Beauty & Cosmetics liquid lipstick cosmetics
1,266 products $16 avg
Beauty & Cosmetics makeup store beauty products
216 products $7 avg
Beauty & Cosmetics beauty products makeup store
31 products $17 avg
Beauty & Cosmetics matte blusher pearl blusher
71 products $98 avg
Beauty & Cosmetics cosmetics beauty products
247 products $15 avg
Beauty & Cosmetics makeup store cosmetics shop

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FAQ

How many Wix Makeup store stores are there?

We currently track 108 active Wix stores in the Makeup store segment.

Are Wix Makeup store stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Makeup store segment, showing a 12% monthly growth rate.

What is the average product price in Wix Makeup store stores?

Among stores with pricing data, the average listed price is about $26, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.