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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

174 Wix Non-profit Stores: Stats & Market Data (2026)

174 active Wix stores fall into the Non-profit segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Education & Courses, Apparel & Accessories. 83% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

83%
Social media
1%
Meta ads
75%
Contact info
Total Stores
174
Active Wix stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
19
Among 173 stores with catalog data
Avg. Price
$82
Among 82 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 94 · 54%
10-49 67 · 39%
50-199 10 · 6%
200-999 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
12% coverage
Education & Courses
10% coverage
Apparel & Accessories
4% coverage
Food & Beverages
4% coverage
Health
3% coverage
Celebrations & Gifts
2% coverage
Business & Industrial
2% coverage
Home & Garden
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, Canada, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 41 · 50%
$25-$49 19 · 23%
$50-$99 11 · 13%
$100-$199 2 · 2%
$200-$499 6 · 7%
$500+ 3 · 4%
Store currencies
USD 141 CAD 9 EUR 6 GBP 4 ILS 3 HKD 2 INR 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Facebook (73%), Instagram (65%), YouTube (29%).

Facebook
73%
Instagram
65%
YouTube
29%
Twitter / X
19%
LinkedIn
18%
TikTok
7%
Pinterest
3%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Ads (2%), Google Analytics (2%), Google Tag Manager (2%).

Google Ads
2%
Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

48 products $23 avg
Arts & Entertainment photography non-profit
6 products $43 avg
Arts & Entertainment performing arts school education
10 products $15 avg
Animals & Pet Supplies animal shelter pet supplies
12 products $3 avg
6 products $966 avg
Business & Industrial chamber of commerce business support
432 products $3 avg
Food & Beverages heirloom seeds vegetables seeds

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FAQ

How many Wix Non-profit stores are there?

We currently track 174 active Wix stores in the Non-profit segment.

Are Wix Non-profit stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Non-profit segment, showing a 6% monthly growth rate.

What is the average product price in Wix Non-profit stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.