140 Wix Publishing Stores: Stats & Market Data (2026)
140 active Wix stores fall into the Publishing segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Books & Literature, Arts & Entertainment, Education & Courses. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 39 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Brazil.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Wix average of $351.
Marketing & analytics tools
Facebook Pixel (1%), Google Tag Manager (1%).
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Start Free TrialFAQ
How many Wix Publishing stores are there?
We currently track 140 active Wix stores in the Publishing segment.
Are Wix Publishing stores growing?
Yes. In the last 30 days, 2 new stores were indexed in the Publishing segment, showing a 1% monthly growth rate.
What is the average product price in Wix Publishing stores?
Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (53%), Instagram (49%), Twitter / X (21%).
Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 12 percentage points below the Wix average of 77%.