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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

191 Wix Shopping Stores: Stats & Market Data (2026)

191 active Wix stores fall into the Shopping segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
63%
Contact info
Total Stores
191
Active Wix stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
68
Among 173 stores with catalog data
Avg. Price
$463
Among 128 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

18 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29 · 17%
10-49 98 · 57%
50-199 31 · 18%
200-999 14 · 8%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
73% coverage
Home & Garden
9% coverage
Food & Beverages
5% coverage
Electronics
3% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 68 because some stores carry much larger inventories. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 45 · 35%
$25-$49 38 · 30%
$50-$99 19 · 15%
$100-$199 11 · 9%
$200-$499 5 · 4%
$500+ 10 · 8%
Store currencies
USD 71 EUR 29 BRL 14 GBP 10 CAD 9 TRY 7 AUD 5 ILS 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $463 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Instagram (50%), Facebook (42%), TikTok (11%).

Instagram
50%
Facebook
42%
TikTok
11%
YouTube
11%
Twitter / X
8%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 6 percentage points below the Wix average of 74%.

Marketing & analytics tools

Google Analytics (2%), Facebook Pixel (2%), Google Tag Manager (1%).

Google Analytics
2%
Facebook Pixel
2%
Google Tag Manager
1%
Google Ads
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

WORK | Jill Cucci United States
16 products $7 avg
Apparel & Accessories fashion clothing
619 products $36 avg
Apparel & Accessories clothing fashion accessories
413 products $20 avg
Apparel & Accessories fashion clothing
611 products $5 avg
Food & Beverages malabar food products grocery store
Emano Apparel Australia
17 products $63 avg
Apparel & Accessories clothing fashion
92 products $28 avg
Apparel & Accessories fashion clothing
25 products $26 avg
Apparel & Accessories clothing fashion
39 products $22 avg
Apparel & Accessories clothing fashion
10 products $34 avg
Apparel & Accessories clothing fashion
Shop | Sophia Webb United Kingdom
30 products $88 avg
Apparel & Accessories fashion retail women's clothing
115 products $43 avg
Apparel & Accessories fashion clothing
69 products $29 avg
Apparel & Accessories fashion accessories clothing store

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FAQ

How many Wix Shopping stores are there?

We currently track 191 active Wix stores in the Shopping segment.

Are Wix Shopping stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Shopping segment, showing a 9% monthly growth rate.

What is the average product price in Wix Shopping stores?

Among stores with pricing data, the average listed price is about $463, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.