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Wix topic analytics
Topic
Updated May 18, 2026
Wix

51 Wix Wallets Stores: Stats & Market Data (2026)

51 active Wix stores fall into the Wallets segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Celebrations & Gifts. 73% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

73%
Social media
0%
Meta ads
67%
Contact info
Total Stores
51
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
78
Among 51 stores with catalog data
Avg. Price
$110
Among 39 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

9 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 14%
10-49 25 · 49%
50-199 12 · 24%
200-999 7 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
90% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage
Travel
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 78 because some stores carry much larger inventories. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6 · 15%
$25-$49 13 · 33%
$50-$99 10 · 26%
$100-$199 5 · 13%
$200-$499 4 · 10%
$500+ 1 · 3%
Store currencies
USD 18 EUR 5 BRL 4 GBP 4 CAD 3 INR 3 TRY 3 NZD 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $110 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (53%), Facebook (45%), LinkedIn (8%).

Instagram
53%
Facebook
45%
LinkedIn
8%
Pinterest
8%
TikTok
8%
Twitter / X
8%
YouTube
4%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Ads (6%), Facebook Pixel (4%), Google Tag Manager (4%).

Google Ads
6%
Facebook Pixel
4%
Google Tag Manager
4%
Google Analytics
2%
Pinterest Pixel
2%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $32 avg
Apparel & Accessories leather goods fashion accessories
234 products $58 avg
Apparel & Accessories leather goods handmade leather
115 products $35 avg
Apparel & Accessories handmade purses wallets
12 products $106 avg
Apparel & Accessories handcrafted leather wallets
6 products $7 avg
Apparel & Accessories fitness clothing
17 products $64 avg
Apparel & Accessories wallets cardholders
27 products $88 avg
Apparel & Accessories handmade leather goods wallets
38 products $15 avg
Apparel & Accessories leather bags wallets
421 products $6 avg
Apparel & Accessories handcrafted bags
353 products $28 avg
Apparel & Accessories sneakers online buy watches online
21 products $1066 avg
Apparel & Accessories fashion accessories bags and shoes
6 products $55 avg
Apparel & Accessories t shirts wallets

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FAQ

How many Wix Wallets stores are there?

We currently track 51 active Wix stores in the Wallets segment.

Are Wix Wallets stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Wallets segment, showing a 18% monthly growth rate.

What is the average product price in Wix Wallets stores?

Among stores with pricing data, the average listed price is about $110, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.