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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

5,824 WooCommerce Hats & Headwear Stores: Stats & Market Data (2026)

5,824 active WooCommerce stores fall into the Hats & Headwear segment, with 336 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 67% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

67%
Social media
3%
Meta ads
58%
Contact info
Total Stores
5,824
Active WooCommerce stores
New (30d)
336
Newly added in the last 30 days
Avg. Products
584
Among 5,815 stores with catalog data
Avg. Price
$83
Among 5,511 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

384 192 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

336 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,174 · 20%
10-49 2,157 · 37%
50-199 1,279 · 22%
200-999 837 · 14%
1k-4.9k 276 · 5%
5k+ 92 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
5% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 584 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,028 · 37%
$25-$49 2,020 · 37%
$50-$99 793 · 14%
$100-$199 393 · 7%
$200-$499 198 · 4%
$500+ 79 · 1%
Store currencies
USD 3,211 EUR 882 GBP 275 CAD 154 AUD 138 INR 75 BRL 71 PLN 68

Among stores with pricing data, the most common price range is Under $25. The average is higher at $83 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (57%), Instagram (55%), Twitter / X (17%).

Facebook
57%
Instagram
55%
Twitter / X
17%
YouTube
17%
TikTok
11%
LinkedIn
6%
Pinterest
5%

Social media adoption is strong at 67%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (17%), Google Tag Manager (14%).

Google Analytics
27%
Facebook Pixel
17%
Google Tag Manager
14%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $3 avg 1 ads
Apparel & Accessories visor cap fashion accessories
13 products $15 avg 5 ads
Apparel & Accessories clothing accessories
33 products $97 avg 3 ads
Apparel & Accessories printing services custom caps
6 products $7 avg 1 ads
Apparel & Accessories sports apparel athletic wear
17 products $22 avg 13 ads
Apparel & Accessories Sporting Goods car show apparel racing t-shirts
12 products $25 avg 1 ads
Apparel & Accessories boys hats summer camp apparel
942 products $115 avg 5 ads
Apparel & Accessories fashion clothing
1,024 products $127 avg 6 ads
Apparel & Accessories Celebrations & Gifts Wedding designer women's clothing fashion accessories
45 products $38 avg 6 ads
Apparel & Accessories streetwear clothing store
185 products $34 avg 4 ads
Apparel & Accessories hunting hats custom hats
212 products $29 avg 4 ads
Apparel & Accessories team baseball jersey baseball cap hats
14 products $3 avg 3 ads
Apparel & Accessories docker cap canvas hat

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FAQ

How many WooCommerce Hats & Headwear stores are there?

We currently track 5,824 active WooCommerce stores in the Hats & Headwear segment.

Are WooCommerce Hats & Headwear stores growing?

Yes. In the last 30 days, 336 new stores were indexed in the Hats & Headwear segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.