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Topic
Updated June 22, 2026
WooCommerce

3,647 WooCommerce Hats Stores: Stats & Market Data (2026)

3,647 active WooCommerce stores fall into the Hats segment, with 98 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 51% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

51%
Social media
1%
Meta ads
45%
Contact info
Total Stores
3,647
Active WooCommerce stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
1,366
Among 3,642 stores with catalog data
Avg. Price
$111
Among 3,490 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

763 381 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

98 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 619 · 17%
10-49 1,302 · 36%
50-199 825 · 23%
200-999 556 · 15%
1k-4.9k 198 · 5%
5k+ 142 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
5% coverage
Home & Garden
4% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Electronics
0% coverage
Baby & Kids 16

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,366 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The strongest country concentrations are United Kingdom, Australia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,312 · 38%
$25-$49 1,405 · 40%
$50-$99 447 · 13%
$100-$199 192 · 6%
$200-$499 97 · 3%
$500+ 37 · 1%
Store currencies
USD 2,153 EUR 506 GBP 148 CAD 104 AUD 90 PLN 47 BRL 41 ZAR 41

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $111 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Instagram (42%), Facebook (40%), Twitter / X (13%).

Instagram
42%
Facebook
40%
Twitter / X
13%
YouTube
13%
TikTok
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 51%, and 1% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (21%), Facebook Pixel (11%), Google Tag Manager (10%).

Google Analytics
21%
Facebook Pixel
11%
Google Tag Manager
10%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

151 products $7 avg 1 ads
Apparel & Accessories Fashion Accessories Clothing
13 products $15 avg 2 ads
Apparel & Accessories Clothing Fashion Accessories
188 products $37 avg 4 ads
Apparel & Accessories Hats Hoodies
10 products $21 avg 2 ads
Apparel & Accessories Clothing T-Shirts
175 products $36 avg 1 ads
46 products $65 avg 1 ads
Apparel & Accessories Clothing Fashion Accessories
23 products $32 avg
Business & Industrial Hats
6 products $28 avg
Apparel & Accessories Streetwear Clothing
885 products $27 avg
Apparel & Accessories Men's Fashion Women's Fashion
11 products $22 avg
Apparel & Accessories Clothing Hats
43 products $37 avg 14 ads
Apparel & Accessories Men's Clothing Hats

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FAQ

How many WooCommerce Hats stores are there?

We currently track 3,647 active WooCommerce stores in the Hats segment.

Are WooCommerce Hats stores growing?

Yes. In the last 30 days, 98 new stores were indexed in the Hats segment, showing a 3% monthly growth rate.

What is the average product price in WooCommerce Hats stores?

Among stores with pricing data, the average listed price is about $111, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.