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Topic
Updated June 1, 2026
WooCommerce

3,062 WooCommerce Hats Stores: Stats & Market Data (2026)

3,062 active WooCommerce stores fall into the Hats segment, with 395 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 54% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

54%
Social media
1%
Meta ads
47%
Contact info
Total Stores
3,062
Active WooCommerce stores
New (30d)
395
Newly added in the last 30 days
Avg. Products
1,495
Among 3,058 stores with catalog data
Avg. Price
$89
Among 2,954 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

683 341 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

395 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 494 · 16%
10-49 1,089 · 36%
50-199 689 · 23%
200-999 484 · 16%
1k-4.9k 173 · 6%
5k+ 129 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Sporting Goods
2% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Animals & Pet Supplies 12 Beauty & Cosmetics 12

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,495 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are United Kingdom, Germany, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,078 · 36%
$25-$49 1,190 · 40%
$50-$99 412 · 14%
$100-$199 171 · 6%
$200-$499 76 · 3%
$500+ 27 · 1%
Store currencies
USD 1,847 EUR 441 GBP 114 CAD 90 AUD 67 PLN 40 MXN 36 BRL 35

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (45%), Facebook (42%), Twitter / X (14%).

Instagram
45%
Facebook
42%
Twitter / X
14%
YouTube
13%
TikTok
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 54%, and 1% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (13%), Google Tag Manager (10%).

Google Analytics
23%
Facebook Pixel
13%
Google Tag Manager
10%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

59 products $26 avg 2 ads
Apparel & Accessories faith-inspired christian apparel
109 products $27 avg 1 ads
Apparel & Accessories hats apparel
43 products $37 avg 3 ads
Apparel & Accessories men's clothing hats
5 products $65000 avg 6 ads
Apparel & Accessories topi headwear
124 products $37 avg 4 ads
Apparel & Accessories caps hats
366 products $25 avg 2 ads
Apparel & Accessories christian apparel women's clothing
362 products $28 avg 1 ads
Apparel & Accessories glasgow celtic fc t-shirts
69 products $19 avg 1 ads
Apparel & Accessories kids clothing unisex kids wear
13 products $15 avg 1 ads
Apparel & Accessories clothing accessories
194 products $35 avg 2 ads
Apparel & Accessories eyewear fashion accessories
8 products $48 avg
Apparel & Accessories hats caps

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FAQ

How many WooCommerce Hats stores are there?

We currently track 3,062 active WooCommerce stores in the Hats segment.

Are WooCommerce Hats stores growing?

Yes. In the last 30 days, 395 new stores were indexed in the Hats segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Hats stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.