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Topic
Updated Apr 27, 2026
WooCommerce

2,373 WooCommerce Hats Stores: Stats & Market Data (2026)

2,373 active WooCommerce stores fall into the Hats segment, with 408 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 61% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
46%
Contact info
Total Stores
2,373
Active WooCommerce stores
New (30d)
408
Newly added in the last 30 days
Avg. Products
854
Among 2,371 stores with catalog data
Avg. Price
$89
Among 2,287 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

401 200 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

408 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 500 · 21%
10-49 891 · 38%
50-199 506 · 21%
200-999 311 · 13%
1k-4.9k 104 · 4%
5k+ 59 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Home & Garden
3% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Jewelry & Watches
1% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 854 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are United Kingdom, Australia, Poland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 830 · 36%
$25-$49 937 · 41%
$50-$99 318 · 14%
$100-$199 126 · 6%
$200-$499 56 · 2%
$500+ 20 · 1%
Store currencies
USD 1,466 EUR 303 GBP 89 CAD 76 AUD 56 MXN 33 PLN 27 ZAR 27

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Instagram (51%), Facebook (50%), Twitter / X (16%).

Instagram
51%
Facebook
50%
Twitter / X
16%
YouTube
15%
TikTok
9%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Facebook Pixel (15%), Google Tag Manager (11%).

Google Analytics
25%
Facebook Pixel
15%
Google Tag Manager
11%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

379 products $35 avg 2 ads
Apparel & Accessories Home & Garden campeiro gaucho
440 products $217 avg 1 ads
Apparel & Accessories texanas sombreros
57 products $57 avg 10 ads
Apparel & Accessories fashion accessories hats
39 products $49 avg 3 ads
Apparel & Accessories clothing hats
89 products $227 avg 2 ads
Apparel & Accessories bags summer sale
135 products $37 avg 4 ads
Apparel & Accessories Home & Garden raffia bags homewares
5 products $12 avg
Apparel & Accessories clothing store hats
20 products $34 avg
Apparel & Accessories hats hoodies
25 products $19 avg
Apparel & Accessories military shirts pro-second amendment
32 products $30 avg
Apparel & Accessories clothing hoodies
12 products $17 avg
Apparel & Accessories motorsports clothing
412 products $16 avg
Apparel & Accessories embroidery supplies hats

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FAQ

How many WooCommerce Hats stores are there?

We currently track 2,373 active WooCommerce stores in the Hats segment.

Are WooCommerce Hats stores growing?

Yes. In the last 30 days, 408 new stores were indexed in the Hats segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Hats stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.