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WooCommerce category analytics
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Updated Apr 6, 2026
WooCommerce

14.1K WooCommerce Toys & Games Stores: Stats & Market Data (2026)

14,119 active WooCommerce stores fall into the Toys & Games segment, with 1,014 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 62% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

62%
Social media
5%
Meta ads
61%
Contact info
Total Stores
14,119
Active WooCommerce stores
New (30d)
1,014
Newly added in the last 30 days
Avg. Products
2,394
Among 14,065 stores with catalog data
Avg. Price
$162
Among 13,091 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,102 551 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,014 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,257 · 16%
10-49 3,766 · 27%
50-199 2,967 · 21%
200-999 2,606 · 19%
1k-4.9k 1,501 · 11%
5k+ 968 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
10% coverage
Electronics
9% coverage
Baby & Kids
4% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Education & Courses
2% coverage
Beauty & Cosmetics
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,394 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,453 · 49%
$25-$49 3,158 · 24%
$50-$99 1,501 · 11%
$100-$199 871 · 7%
$200-$499 673 · 5%
$500+ 435 · 3%
Store currencies
USD 5,507 EUR 2,934 GBP 698 INR 538 BDT 299 PLN 278 AUD 250 PKR 215

Among stores with pricing data, the most common price range is Under $25. The average is higher at $162 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (54%), Instagram (45%), YouTube (17%).

Facebook
54%
Instagram
45%
YouTube
17%
Twitter / X
12%
TikTok
12%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 62%, and 5% of stores run Meta ad campaigns. That's 6 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (18%), Facebook Pixel (18%).

Google Analytics
26%
Google Tag Manager
18%
Facebook Pixel
18%
Google Ads
12%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,477 products $73 avg 3 ads
Apparel & Accessories Travel Toys & Games outdoor gear
1,057 products $4 avg 11 ads
Toys & Games Arts & Entertainment rc hobby toy competitions
221 products $3 avg 2 ads
Toys & Games Electronics gaming raffle
8 products $44 avg 3 ads
Toys & Games plush toys soft plush toys
2,409 products $22 avg 7 ads
Baby & Kids Toys & Games children's toys baby products
78 products $6 avg 2 ads
Toys & Games developmental toys learning games
5 products $7 avg 1 ads
Toys & Games Education & Courses drone toys
1,941 products $42 avg 1 ads
Toys & Games Home & Garden toys games
200 products $11 avg 14 ads
Electronics Toys & Games Home & Garden electronics drone toy
252 products $1 avg 1 ads
Electronics Toys & Games Home & Garden gaming keyboard laptop accessories
25 products $20 avg 30 ads
Toys & Games kids toys children
98 products $24 avg 1 ads
Toys & Games manga figurines

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FAQ

How many WooCommerce Toys & Games stores are there?

We currently track 14,119 active WooCommerce stores in the Toys & Games segment.

Are WooCommerce Toys & Games stores growing?

Yes. In the last 30 days, 1,014 new stores were indexed in the Toys & Games segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Toys & Games stores?

Among stores with pricing data, the average listed price is about $162, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.