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Updated Apr 6, 2026
WooCommerce

2,632 WooCommerce Stores in Belgium: Stats & Trends (2026)

We track 2,632 active WooCommerce stores in Belgium, with 230 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 84% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

84%
Social media
3%
Meta ads
82%
Contact info
Total Stores
2,632
Active WooCommerce stores
New (30d)
230
Newly added in the last 30 days
Avg. Products
440
Among 2,448 stores with catalog data
Avg. Price
$498
Among 2,251 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

186 93 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

230 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 517 · 21%
10-49 669 · 27%
50-199 586 · 24%
200-999 488 · 20%
1k-4.9k 155 · 6%
5k+ 33 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Food & Beverages
14% coverage
Apparel & Accessories
9% coverage
Arts & Entertainment
7% coverage
Celebrations & Gifts
6% coverage
Education & Courses
5% coverage
Beauty & Cosmetics
5% coverage
Electronics
3% coverage
Health
3% coverage
Hardware
3% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 440 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 740 · 33%
$25-$49 489 · 22%
$50-$99 325 · 14%
$100-$199 219 · 10%
$200-$499 200 · 9%
$500+ 278 · 12%
Store currencies
EUR 2,367 USD 78 GBP 8 AUD 1 COP 1 KZT 1 MAD 1 PLN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $498 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Facebook (79%), Instagram (68%), LinkedIn (14%).

Facebook
79%
Instagram
68%
LinkedIn
14%
YouTube
12%
TikTok
8%
Twitter / X
5%
Pinterest
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 3% run Meta ads. That's 16 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (34%), Facebook Pixel (25%).

Google Analytics
37%
Google Tag Manager
34%
Facebook Pixel
25%
Google Ads
13%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

603 products $51 avg 3 ads
Health weight loss supplements energy boosters
466 products $26 avg 1 ads
Beauty & Cosmetics cosmetics professional skincare
266 products $2557 avg 22 ads
Home & Garden garden furniture outdoor decor
665 products $264 avg 1 ads
Apparel & Accessories Home & Garden women's fashion casual wear
5 products $286 avg 3 ads
Celebrations & Gifts luxury getaway wellness retreat
27 products 2 ads
Home & Garden garden landscaping
11 products $149 avg 5 ads
Education & Courses permaculture gardening education
92 products $74 avg 1 ads
162 products $52 avg 3 ads
Apparel & Accessories scarves headbands
51 products $17 avg 2 ads
Beauty & Cosmetics horse milk products cosmetics
2,317 products $3 avg
Food & Beverages online grocery store food delivery
286 products $21 avg
Animals & Pet Supplies

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FAQ

How many WooCommerce stores are in Belgium?

Our database tracks 2,632 active WooCommerce stores in Belgium.

How fast is the Belgium WooCommerce market growing?

In the past 30 days, 230 new WooCommerce stores were indexed in Belgium, reflecting a 9% monthly growth rate.

What is the average catalog size for Belgium WooCommerce stores?

Among WooCommerce stores in Belgium with catalog data, the average is about 440 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.