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Updated Apr 6, 2026
WooCommerce

3,959 WooCommerce Stores in Indonesia: Stats & Trends (2026)

We track 3,959 active WooCommerce stores in Indonesia, with 596 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 66% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

66%
Social media
3%
Meta ads
72%
Contact info
Total Stores
3,959
Active WooCommerce stores
New (30d)
596
Newly added in the last 30 days
Avg. Products
364
Among 3,492 stores with catalog data
Avg. Price
$426
Among 2,904 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

547 273 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

596 new stores were added in the past 30 days (15% of the total), showing steady growth. This is above the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 712 · 20%
10-49 1,177 · 34%
50-199 849 · 24%
200-999 537 · 15%
1k-4.9k 173 · 5%
5k+ 44 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
10% coverage
Food & Beverages
8% coverage
Electronics
7% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
5% coverage
Furniture
4% coverage
Books & Literature
4% coverage
Hardware
3% coverage
Arts & Entertainment
3% coverage
Business & Industrial
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 364 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,690 · 58%
$25-$49 365 · 13%
$50-$99 233 · 8%
$100-$199 217 · 7%
$200-$499 185 · 6%
$500+ 214 · 7%
Store currencies
IDR 3,617 USD 146 GBP 4 MYR 3 BDT 2 AED 1 INR 1 JPY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $426 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Instagram (55%), Facebook (50%), TikTok (21%).

Instagram
55%
Facebook
50%
TikTok
21%
YouTube
21%
Twitter / X
12%
LinkedIn
5%
Pinterest
1%

Social media adoption is strong at 66%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (22%), Facebook Pixel (21%).

Google Analytics
26%
Google Tag Manager
22%
Facebook Pixel
21%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

34 products $17 avg 11 ads
Apparel & Accessories safety shoes workwear
10 products $18 avg 1 ads
Apparel & Accessories women's modest clothing islamic fashion
168 products $7 avg 1 ads
Education & Courses laboratory training iso 17025
81 products $111 avg 2 ads
Education & Courses business training financial courses
81 products $4 avg 2 ads
Home & Garden laundry supplies perfume concentrate
29 products $51 avg 1 ads
Education & Courses english classes weekend english course
122 products $13 avg 1 ads
Apparel & Accessories Arts & Entertainment clothing store band merchandise
18 products $85 avg 2 ads
Food & Beverages coffee capsules coffee machine
Home - Indonesia
14 products $15 avg 1 ads
Education & Courses fitness coaching
656 products $9 avg 10 ads
Books & Literature Celebrations & Gifts books magazines
101 products $25351 avg 8 ads
74 products $108 avg 1 ads
Education & Courses training certification

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FAQ

How many WooCommerce stores are in Indonesia?

Our database tracks 3,959 active WooCommerce stores in Indonesia.

How fast is the Indonesia WooCommerce market growing?

In the past 30 days, 596 new WooCommerce stores were indexed in Indonesia, reflecting a 15% monthly growth rate.

What is the average catalog size for Indonesia WooCommerce stores?

Among WooCommerce stores in Indonesia with catalog data, the average is about 364 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.