3,223 WooCommerce Stores in Sweden: Stats & Trends (2026)
We track 3,223 active WooCommerce stores in Sweden, with 446 newly added in the last 30 days (14% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Arts & Entertainment. 75% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
446 new stores were added in the past 30 days (14% of the total), showing steady growth. This is above the WooCommerce average of 10%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,018 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Arts & Entertainment.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $523 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.
Marketing & analytics tools
Google Tag Manager (37%), Google Analytics (35%), Facebook Pixel (26%).
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Start Free TrialFAQ
How many WooCommerce stores are in Sweden?
Our database tracks 3,223 active WooCommerce stores in Sweden.
How fast is the Sweden WooCommerce market growing?
In the past 30 days, 446 new WooCommerce stores were indexed in Sweden, reflecting a 14% monthly growth rate.
What is the average catalog size for Sweden WooCommerce stores?
Among WooCommerce stores in Sweden with catalog data, the average is about 1,018 products. The most common catalog size range is 10-49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (68%), Instagram (61%), YouTube (13%).
Social media engagement is exceptionally high: 75% of stores maintain social profiles and 3% run Meta ads. That's 7 percentage points above the WooCommerce average of 68%.