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Updated Apr 6, 2026
WooCommerce

2,707 WooCommerce Stores in Thailand: Stats & Trends (2026)

We track 2,707 active WooCommerce stores in Thailand, with 190 newly added in the last 30 days (7% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 73% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
66%
Contact info
Total Stores
2,707
Active WooCommerce stores
New (30d)
190
Newly added in the last 30 days
Avg. Products
435
Among 2,435 stores with catalog data
Avg. Price
$723
Among 2,089 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

187 93 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

190 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 423 · 17%
10-49 739 · 30%
50-199 670 · 28%
200-999 422 · 17%
1k-4.9k 153 · 6%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Apparel & Accessories
10% coverage
Food & Beverages
9% coverage
Electronics
7% coverage
Beauty & Cosmetics
6% coverage
Health
6% coverage
Education & Courses
5% coverage
Hardware
4% coverage
Arts & Entertainment
3% coverage
Smoking & Vaping
3% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 435 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 893 · 43%
$25-$49 324 · 16%
$50-$99 294 · 14%
$100-$199 183 · 9%
$200-$499 166 · 8%
$500+ 229 · 11%
Store currencies
THB 2,643 USD 30 BTC 10 GBP 5 AUD 2 EUR 1 MNT 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $723 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Facebook (70%), Instagram (40%), YouTube (25%).

Facebook
70%
Instagram
40%
YouTube
25%
TikTok
16%
Twitter / X
10%
LinkedIn
2%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (32%), Facebook Pixel (17%).

Google Analytics
36%
Google Tag Manager
32%
Facebook Pixel
17%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

98 products $274 avg 8 ads
Education & Courses culinary school cooking courses
93 products $142 avg 24 ads
Apparel & Accessories designer handbags leather shoulder bag
78 products $4 avg
Office Supplies stationery digital products
25 products $38 avg
Arts & Entertainment photography store landscape photography
11 products $9 avg
Beauty & Cosmetics body care products skin care products
402 products $37 avg
Furniture sofa table

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FAQ

How many WooCommerce stores are in Thailand?

Our database tracks 2,707 active WooCommerce stores in Thailand.

How fast is the Thailand WooCommerce market growing?

In the past 30 days, 190 new WooCommerce stores were indexed in Thailand, reflecting a 7% monthly growth rate.

What is the average catalog size for Thailand WooCommerce stores?

Among WooCommerce stores in Thailand with catalog data, the average is about 435 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.