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Updated Apr 13, 2026
WooCommerce

3,994 WooCommerce Stores in Indonesia: Stats & Trends (2026)

We track 3,994 active WooCommerce stores in Indonesia, with 602 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 65% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

65%
Social media
3%
Meta ads
72%
Contact info
Total Stores
3,994
Active WooCommerce stores
New (30d)
602
Newly added in the last 30 days
Avg. Products
362
Among 3,507 stores with catalog data
Avg. Price
$425
Among 2,916 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

547 273 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

602 new stores were added in the past 30 days (15% of the total), showing steady growth. This is above the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 719 · 21%
10-49 1,183 · 34%
50-199 850 · 24%
200-999 538 · 15%
1k-4.9k 173 · 5%
5k+ 44 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
10% coverage
Food & Beverages
8% coverage
Electronics
7% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
5% coverage
Furniture
4% coverage
Books & Literature
4% coverage
Hardware
3% coverage
Arts & Entertainment
3% coverage
Business & Industrial
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 362 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 888. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,696 · 58%
$25-$49 366 · 13%
$50-$99 235 · 8%
$100-$199 218 · 7%
$200-$499 186 · 6%
$500+ 215 · 7%
Store currencies
IDR 3,635 USD 148 GBP 4 MYR 3 BDT 2 AED 1 INR 1 JPY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $425 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Instagram (55%), Facebook (50%), TikTok (21%).

Instagram
55%
Facebook
50%
TikTok
21%
YouTube
21%
Twitter / X
12%
LinkedIn
5%
Pinterest
1%

Social media adoption is strong at 65%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (22%), Facebook Pixel (21%).

Google Analytics
26%
Google Tag Manager
22%
Facebook Pixel
21%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

74 products $108 avg 1 ads
Education & Courses training certification
1,361 products $638 avg 2 ads
Electronics Vehicles & Parts dji drone 360 camera
33 products $3 avg 7 ads
Arts & Entertainment Software lightroom presets photo editing
142 products $14 avg 9 ads
Beauty & Cosmetics body care shoe care
831 products $2 avg 1 ads
Arts & Entertainment stickers art supplies
41 products $4 avg 1 ads
Food & Beverages granola muesli
651 products $128 avg 2 ads
Apparel & Accessories football shirts sportswear
18 products $85 avg 2 ads
Food & Beverages coffee capsules coffee machine
Chef Anthony Indonesia
6 products $18 avg 3 ads
Food & Beverages indonesian recipes chef recipes
2,166 products $11 avg 5 ads
Baby & Kids kids clothing baby clothing
36 products $8 avg 2 ads
Education & Courses Software aspen hysys online course chemical engineering flow simulation course
101 products $101 avg 1 ads
Jewelry & Watches designer jewelry handmade jewelry

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FAQ

How many WooCommerce stores are in Indonesia?

Our database tracks 3,994 active WooCommerce stores in Indonesia.

How fast is the Indonesia WooCommerce market growing?

In the past 30 days, 602 new WooCommerce stores were indexed in Indonesia, reflecting a 15% monthly growth rate.

What is the average catalog size for Indonesia WooCommerce stores?

Among WooCommerce stores in Indonesia with catalog data, the average is about 362 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.