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Updated Apr 13, 2026
WooCommerce

6,325 WooCommerce Stores in South Africa: Stats & Trends (2026)

We track 6,325 active WooCommerce stores in South Africa, with 542 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 84% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

84%
Social media
9%
Meta ads
80%
Contact info
Total Stores
6,325
Active WooCommerce stores
New (30d)
542
Newly added in the last 30 days
Avg. Products
409
Among 5,963 stores with catalog data
Avg. Price
$762
Among 5,392 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

431 215 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

542 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,186 · 20%
10-49 1,824 · 31%
50-199 1,461 · 25%
200-999 1,045 · 18%
1k-4.9k 368 · 6%
5k+ 79 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Apparel & Accessories
11% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
7% coverage
Electronics
7% coverage
Health
5% coverage
Arts & Entertainment
5% coverage
Vehicles & Parts
5% coverage
Celebrations & Gifts
4% coverage
Hardware
4% coverage
Education & Courses
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 409 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 889. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,440 · 45%
$25-$49 854 · 16%
$50-$99 662 · 12%
$100-$199 477 · 9%
$200-$499 439 · 8%
$500+ 520 · 10%
Store currencies
ZAR 5,703 USD 166 GBP 23 EUR 2 AUD 1 INR 1 MZN 1 TWD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $762 because some stores price much higher, pulling it up. That's above the WooCommerce average of $403.

Social media platforms

Facebook (78%), Instagram (66%), YouTube (18%).

Facebook
78%
Instagram
66%
YouTube
18%
TikTok
14%
Twitter / X
14%
LinkedIn
12%
Pinterest
1%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 9% run Meta ads. That's 16 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (39%), Facebook Pixel (32%), Google Tag Manager (32%).

Google Analytics
39%
Facebook Pixel
32%
Google Tag Manager
32%
Google Ads
25%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $31806 avg 1 ads
Vehicles & Parts great wall motors car dealership
531 products $1065 avg 1 ads
Home & Garden braai outdoor cooking
991 products $88 avg 1 ads
Electronics Vehicles & Parts Home & Garden camera accessories car parts
19 products $17 avg 1 ads
Beauty & Cosmetics brightening skin natural skincare
5 products $11 avg 1 ads
Health sports nutrition dietary supplements
4,000 products $989 avg 5 ads
Electronics air conditioning home appliances
193 products $224 avg 5 ads
Furniture office furniture desks and chairs
490 products $799 avg 1 ads
Sporting Goods gym equipment fitness
58 products $126 avg 5 ads
Vehicles & Parts car mats auto accessories
323 products $107 avg 1 ads
Apparel & Accessories nike shoes kids sneakers
2,450 products $114 avg 3 ads
Sporting Goods Travel outdoor gear adventure travel
172 products $3673 avg 1 ads
Jewelry & Watches luxury watches pre-owned watches

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FAQ

How many WooCommerce stores are in South Africa?

Our database tracks 6,325 active WooCommerce stores in South Africa.

How fast is the South Africa WooCommerce market growing?

In the past 30 days, 542 new WooCommerce stores were indexed in South Africa, reflecting a 9% monthly growth rate.

What is the average catalog size for South Africa WooCommerce stores?

Among WooCommerce stores in South Africa with catalog data, the average is about 409 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.