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Topic
Updated Apr 6, 2026
WooCommerce

426 WooCommerce Adult toys Stores: Stats & Market Data (2026)

426 active WooCommerce stores fall into the Adult toys segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Toys & Games. 44% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

44%
Social media
1%
Meta ads
52%
Contact info
Total Stores
426
Active WooCommerce stores
New (30d)
23
Newly added in the last 30 days
Avg. Products
4,443
Among 410 stores with catalog data
Avg. Price
$257
Among 388 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

23 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 103 · 25%
10-49 81 · 20%
50-199 80 · 20%
200-999 67 · 16%
1k-4.9k 36 · 9%
5k+ 43 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
99% coverage
Apparel & Accessories
5% coverage
Toys & Games
1% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Books & Literature
1% coverage
Beauty & Cosmetics 2 Health 2 Animals & Pet Supplies 1 Electronics 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 4,443 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 143 · 37%
$25-$49 103 · 27%
$50-$99 67 · 17%
$100-$199 20 · 5%
$200-$499 18 · 5%
$500+ 37 · 10%
Store currencies
USD 223 EUR 56 GBP 18 INR 14 BDT 10 COP 9 MYR 9 BRL 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $257 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (34%), Instagram (29%), Twitter / X (16%).

Facebook
34%
Instagram
29%
Twitter / X
16%
YouTube
9%
TikTok
6%
LinkedIn
4%
Pinterest
3%

About 44% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 24 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (13%), Facebook Pixel (9%).

Google Analytics
22%
Google Tag Manager
13%
Facebook Pixel
9%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

812 products $42 avg
Adult erotic-products sexual-wellness
5 products $549 avg
Adult sexual wellness products adult toys
32 products $36 avg
Adult adult toys sex toys
368 products $72 avg
Adult Books & Literature adult toys kink wear
1,118 products $47 avg
Adult sex toys erotic products
1,926 products $23 avg
Adult Apparel & Accessories adult toys erotic products
24 products $26 avg
Adult Apparel & Accessories adult toys lingerie sets
51 products $10 avg
Adult adult toys sexual wellness
6 products $11848 avg
Adult adult toys kinky gifts
46 products $22 avg
Adult adult-toys sexual-wellness
85 products $54 avg
Adult adult-toys pleasure-products
81 products $1224 avg
Adult realistic sex dolls adult toys

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FAQ

How many WooCommerce Adult toys stores are there?

We currently track 426 active WooCommerce stores in the Adult toys segment.

Are WooCommerce Adult toys stores growing?

Yes. In the last 30 days, 23 new stores were indexed in the Adult toys segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Adult toys stores?

Among stores with pricing data, the average listed price is about $257, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.