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Updated July 13, 2026
WooCommerce

5,421 WooCommerce Stores in Thailand: Stats & Trends (2026)

We track 5,421 active WooCommerce stores in Thailand, with 920 newly added in the last 30 days (17% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 57% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

57%
Social media
1%
Meta ads
64%
Contact info
Total Stores
5,421
Active WooCommerce stores
New (30d)
920
Newly added in the last 30 days
Avg. Products
340
Among 4,959 stores with catalog data
Avg. Price
$635
Among 3,906 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,567 783 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

920 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,048 · 21%
10-49 1,633 · 33%
50-199 1,277 · 26%
200-999 697 · 14%
1k-4.9k 258 · 5%
5k+ 46 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
8% coverage
Apparel & Accessories
7% coverage
Electronics
6% coverage
Food & Beverages
6% coverage
Hardware
6% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Business & Industrial
3% coverage
Vehicles & Parts
3% coverage
Education & Courses
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 340 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,756 · 45%
$25-$49 606 · 16%
$50-$99 459 · 12%
$100-$199 329 · 8%
$200-$499 349 · 9%
$500+ 407 · 10%
Store currencies
THB 4,874 USD 230 GBP 47 BTC 8 AUD 4 EUR 3 SGD 3 INR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $635 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (53%), Instagram (26%), YouTube (16%).

Facebook
53%
Instagram
26%
YouTube
16%
TikTok
11%
Twitter / X
6%
LinkedIn
2%
Pinterest
1%

Social media adoption is strong at 57%, and 1% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (24%), Facebook Pixel (11%).

Google Analytics
28%
Google Tag Manager
24%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

77 products $11 avg 1 ads
Health Kids Clothing
1,161 products $129 avg 2 ads
Hardware Home Improvement Tools
30 products $97 avg
Celebrations & Gifts Flowers & Florists Gifts
6 products $30 avg
Travel
14 products $8 avg
Beauty & Cosmetics
116 products $7 avg
Health Medical Supplies
57 products $29 avg
Apparel & Accessories Arts & Entertainment Music

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FAQ

How many WooCommerce stores are in Thailand?

Our database tracks 5,421 active WooCommerce stores in Thailand.

How fast is the Thailand WooCommerce market growing?

In the past 30 days, 920 new WooCommerce stores were indexed in Thailand, reflecting a 17% monthly growth rate.

What is the average catalog size for Thailand WooCommerce stores?

Among WooCommerce stores in Thailand with catalog data, the average is about 340 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.