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Updated Apr 27, 2026
WooCommerce

3,045 WooCommerce Stores in Thailand: Stats & Trends (2026)

We track 3,045 active WooCommerce stores in Thailand, with 526 newly added in the last 30 days (17% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 67% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

67%
Social media
2%
Meta ads
63%
Contact info
Total Stores
3,045
Active WooCommerce stores
New (30d)
526
Newly added in the last 30 days
Avg. Products
422
Among 2,845 stores with catalog data
Avg. Price
$744
Among 2,433 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

519 259 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

526 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 498 · 18%
10-49 879 · 31%
50-199 793 · 28%
200-999 468 · 16%
1k-4.9k 173 · 6%
5k+ 34 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Apparel & Accessories
10% coverage
Food & Beverages
9% coverage
Electronics
8% coverage
Beauty & Cosmetics
6% coverage
Health
5% coverage
Hardware
5% coverage
Education & Courses
4% coverage
Arts & Entertainment
3% coverage
Vehicles & Parts
3% coverage
Smoking & Vaping
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 422 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,027 · 42%
$25-$49 384 · 16%
$50-$99 329 · 14%
$100-$199 218 · 9%
$200-$499 195 · 8%
$500+ 280 · 12%
Store currencies
THB 2,933 USD 56 BTC 10 GBP 7 AUD 2 EUR 2 MNT 1 MYR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $744 because some stores price much higher, pulling it up. That's above the WooCommerce average of $418.

Social media platforms

Facebook (64%), Instagram (35%), YouTube (22%).

Facebook
64%
Instagram
35%
YouTube
22%
TikTok
15%
Twitter / X
9%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 67%, and 2% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (31%), Facebook Pixel (15%).

Google Analytics
35%
Google Tag Manager
31%
Facebook Pixel
15%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

255 products $33 avg 107 ads
Apparel & Accessories workwear casual dresses
589 products $163 avg 9 ads
Apparel & Accessories Sporting Goods golf apparel mens golf wear
100 products $6 avg
Food & Beverages indian cuisine dining
61 products $816 avg
Office Supplies office equipment
92 products $379 avg
Travel scuba diving thailand
137 products $225 avg
272 products $3435 avg
Jewelry & Watches engagement rings diamond jewelry
692 products $30 avg
Business & Industrial hygiene workplace safety
404 products $29 avg
Arts & Entertainment diamondpainting arts and crafts

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FAQ

How many WooCommerce stores are in Thailand?

Our database tracks 3,045 active WooCommerce stores in Thailand.

How fast is the Thailand WooCommerce market growing?

In the past 30 days, 526 new WooCommerce stores were indexed in Thailand, reflecting a 17% monthly growth rate.

What is the average catalog size for Thailand WooCommerce stores?

Among WooCommerce stores in Thailand with catalog data, the average is about 422 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.