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Updated May 18, 2026
WooCommerce

4,146 WooCommerce Stores in Thailand: Stats & Trends (2026)

We track 4,146 active WooCommerce stores in Thailand, with 1,727 newly added in the last 30 days (42% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 62% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

62%
Social media
1%
Meta ads
66%
Contact info
Total Stores
4,146
Active WooCommerce stores
New (30d)
1,727
Newly added in the last 30 days
Avg. Products
378
Among 3,950 stores with catalog data
Avg. Price
$786
Among 3,251 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,002 501 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,727 new stores were added in the past 30 days — 42% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 728 · 18%
10-49 1,262 · 32%
50-199 1,091 · 28%
200-999 612 · 15%
1k-4.9k 216 · 5%
5k+ 41 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Apparel & Accessories
9% coverage
Food & Beverages
8% coverage
Electronics
7% coverage
Beauty & Cosmetics
6% coverage
Hardware
5% coverage
Health
5% coverage
Education & Courses
3% coverage
Business & Industrial
3% coverage
Vehicles & Parts
3% coverage
Arts & Entertainment
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 378 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,369. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,380 · 42%
$25-$49 514 · 16%
$50-$99 440 · 14%
$100-$199 275 · 8%
$200-$499 275 · 8%
$500+ 367 · 11%
Store currencies
THB 3,906 USD 117 GBP 25 BTC 9 AUD 3 EUR 3 MYR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $786 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (58%), Instagram (32%), YouTube (20%).

Facebook
58%
Instagram
32%
YouTube
20%
TikTok
14%
Twitter / X
8%
LinkedIn
2%
Pinterest
2%

Social media adoption is strong at 62%, and 1% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (28%), Facebook Pixel (14%).

Google Analytics
32%
Google Tag Manager
28%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

97 products $42 avg 1 ads
Baby & Kids kids-clothing baby-products
1,620 products $7 avg 78 ads
Office Supplies copy paper printer paper
19 products $6 avg 43 ads
Home & Garden mosquito repellent stickers insect repellent stickers
259 products $97 avg
Apparel & Accessories fashion boutique women's clothing
8 products $29 avg
Apparel & Accessories Arts & Entertainment accessories jewelry
107 products $154 avg
Travel luxury resort hua hin

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FAQ

How many WooCommerce stores are in Thailand?

Our database tracks 4,146 active WooCommerce stores in Thailand.

How fast is the Thailand WooCommerce market growing?

In the past 30 days, 1,727 new WooCommerce stores were indexed in Thailand, reflecting a 42% monthly growth rate.

What is the average catalog size for Thailand WooCommerce stores?

Among WooCommerce stores in Thailand with catalog data, the average is about 378 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.