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Updated Apr 27, 2026
Shopify

2,095 Shopify Stores in Thailand: Stats & Trends (2026)

We track 2,095 active Shopify stores in Thailand, with 248 newly added in the last 30 days (12% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 67% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

67%
Social media
5%
Meta ads
54%
Contact info
Total Stores
2,095
Active Shopify stores
New (30d)
248
Newly added in the last 30 days
Avg. Products
499
Among 1,991 stores with catalog data
Avg. Price
$302
Among 1,956 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

244 122 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

248 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 373 · 19%
10-49 586 · 29%
50-199 507 · 25%
200-999 365 · 18%
1k-4.9k 124 · 6%
5k+ 36 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
27% coverage
Beauty & Cosmetics
10% coverage
Home & Garden
9% coverage
Food & Beverages
8% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
6% coverage
Electronics
5% coverage
Health
4% coverage
Sporting Goods
2% coverage
Hardware
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 499 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 587 · 30%
$25-$49 486 · 25%
$50-$99 371 · 19%
$100-$199 206 · 11%
$200-$499 168 · 9%
$500+ 138 · 7%
Store currencies
THB 1,103 USD 639 EUR 107 GBP 50 CAD 40 AUD 26 INR 19 JPY 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $302 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Instagram (58%), Facebook (55%), TikTok (20%).

Instagram
58%
Facebook
55%
TikTok
20%
YouTube
19%
Twitter / X
11%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 67%, and 5% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (15%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
15%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 18% Debut 9% Horizon 5% Prestige 3% Refresh 2% Impulse 2% Sense 2% Ella 2%

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Geographic breakdown

Province and city-level distribution within Thailand

Top provinces / states
Province Stores Share
Bangkok 744 36%
California 96 5%
Nonthaburi 55 3%
England 52 2%
Phuket 46 2%
Samut Prakan 44 2%
Florida 39 2%
New York 38 2%
Texas 34 2%
Top cities
City Stores Share
Bangkok 204 10%
Krung Thep Maha Nakhon 144 7%
กรุงเทพมหานคร 25 1%
Los Angeles 24 1%
Bangkok 19 1%
Phuket 16 1%
Singapore 16 1%
London 11 1%
Chiang Mai 9 0%
Top shipping destinations
Thailand · 1,404 United States · 1,147 United Kingdom · 892 Canada · 887 France · 860 Germany · 859 Australia · 853 Belgium · 851 Italy · 851 Spain · 850

Representative stores

A varied sample — weighted by data completeness, refreshed daily

84 products $21 avg 4 ads
Electronics smartphone case phone accessories Pop Convert ‑ Pop Ups, Banners
106 products $11 avg 2 ads
Education & Courses thai education materials kru dew store
15 products $342 avg 1 ads
Electronics harman kardon speakers premium audio
570 products $383 avg 4 ads
Electronics underwater cameras diving gadgets Lucky Orange Heatmaps & Replay
29 products $11 avg 1 ads
Food & Beverages handcrafted nut butters natural nut spreads Avada Boost Sales Trust Badges
32 products $35 avg 501 ads
Beauty & Cosmetics Health anti-aging products beauty gifts Klaviyo: Email Marketing & SMS Omnisend Email Marketing & SMS
21 products $9 avg 1 ads
Home & Garden Baby & Kids knitting patterns crochet patterns
400 products $5 avg 50 ads
Beauty & Cosmetics Health shampoo toothpaste
2,046 products $171 avg 3 ads
322 products $47 avg 1 ads
Home & Garden accessories drinkware
620 products $116 avg 2 ads
Jewelry & Watches silver jewelry cubic zirconia Bundler ‑ Product Bundles App Seers Ai GDPR Cookie Banner

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FAQ

How many Shopify stores are in Thailand?

Our database tracks 2,095 active Shopify stores in Thailand.

How fast is the Thailand Shopify market growing?

In the past 30 days, 248 new Shopify stores were indexed in Thailand, reflecting a 12% monthly growth rate.

What is the average catalog size for Thailand Shopify stores?

Among Shopify stores in Thailand with catalog data, the average is about 499 products. The most common catalog size range is 10-49.

What are the most popular apps among Thailand Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.