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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

197 WooCommerce Baby essentials Stores: Stats & Market Data (2026)

197 active WooCommerce stores fall into the Baby essentials segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Beauty & Cosmetics. 60% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
68%
Contact info
Total Stores
197
Active WooCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
2,612
Among 195 stores with catalog data
Avg. Price
$37
Among 187 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 22 · 11%
10-49 54 · 28%
50-199 63 · 32%
200-999 32 · 16%
1k-4.9k 7 · 4%
5k+ 17 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
96% coverage
Home & Garden
18% coverage
Beauty & Cosmetics
8% coverage
Apparel & Accessories
6% coverage
Toys & Games
6% coverage
Health
5% coverage
Office Supplies
2% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,612 products per store. That's larger than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 120 · 64%
$25-$49 41 · 22%
$50-$99 13 · 7%
$100-$199 8 · 4%
$200-$499 4 · 2%
$500+ 1 · 1%
Store currencies
USD 62 EUR 24 BDT 21 INR 18 PKR 6 ZAR 6 AUD 5 BRL 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (53%), Instagram (42%), TikTok (12%).

Facebook
53%
Instagram
42%
TikTok
12%
YouTube
10%
Twitter / X
4%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns. That's 8 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (28%), Facebook Pixel (22%), Google Tag Manager (20%).

Google Analytics
28%
Facebook Pixel
22%
Google Tag Manager
20%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

150 products $103 avg 5 ads
Baby & Kids baby essentials newborn gear
50 products $6 avg
Baby & Kids Apparel & Accessories kids clothing baby essentials
60 products $14 avg
Home & Garden Baby & Kids home decor baby essentials
8 products $11 avg 4 ads
Baby & Kids baby safety locks baby proofing
32 products $12 avg 7 ads
Baby & Kids Toys & Games baby essentials kids toys
464 products $35 avg
Baby & Kids organic baby clothes organic kids clothes
25 products $66 avg
Baby & Kids baby toys toddler toys
7 products $20 avg
Baby & Kids parenting products baby essentials
13 products $5 avg
Baby & Kids baby products kids toys
211 products $32 avg
Baby & Kids baby essentials kids clothing
633 products $291 avg
Home & Garden Health Baby & Kids halloween decorations cpap supplies
28 products $18 avg
Home & Garden Baby & Kids Electronics baby feeding kit home lighting

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FAQ

How many WooCommerce Baby essentials stores are there?

We currently track 197 active WooCommerce stores in the Baby essentials segment.

Are WooCommerce Baby essentials stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Baby essentials segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Baby essentials stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.