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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

255 WooCommerce Cosmetics online Stores: Stats & Market Data (2026)

255 active WooCommerce stores fall into the Cosmetics online segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 64% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

64%
Social media
6%
Meta ads
66%
Contact info
Total Stores
255
Active WooCommerce stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
1,161
Among 255 stores with catalog data
Avg. Price
$145
Among 228 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

19 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 40 · 16%
10-49 78 · 31%
50-199 55 · 22%
200-999 50 · 20%
1k-4.9k 24 · 9%
5k+ 8 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Apparel & Accessories
2% coverage
Baby & Kids
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Home & Garden 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,161 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 139 · 61%
$25-$49 49 · 21%
$50-$99 31 · 14%
$100-$199 6 · 3%
$200-$499 2 · 1%
$500+ 1 · 0%
Store currencies
USD 59 EUR 49 PKR 16 BDT 13 INR 11 AED 7 BRL 5 GBP 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $145 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (53%), Instagram (48%), TikTok (14%).

Facebook
53%
Instagram
48%
TikTok
14%
YouTube
9%
Twitter / X
6%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 64%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (22%), Google Analytics (22%), Google Tag Manager (17%).

Facebook Pixel
22%
Google Analytics
22%
Google Tag Manager
17%
Google Ads
8%
TikTok Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

22 products $5 avg 17 ads
Beauty & Cosmetics Baby & Kids beauty products baby care
129 products $5 avg
Beauty & Cosmetics beauty products skincare routine
240 products $89 avg
Beauty & Cosmetics cosmetics online beauty products
54 products $16 avg
Beauty & Cosmetics nail polish beauty products
22 products $24 avg
Beauty & Cosmetics beauty products cosmetics online
20 products $297 avg
Beauty & Cosmetics beauty store skincare products
47 products $17 avg
Beauty & Cosmetics beauty store skincare products
1,387 products $19 avg 1 ads
Beauty & Cosmetics makeup products skincare essentials
303 products $14 avg
Beauty & Cosmetics beauty store health products
226 products $39 avg
Beauty & Cosmetics beauty store cosmetics online
129 products $28 avg
Beauty & Cosmetics make-up store cosmetics online
166 products $27 avg
Beauty & Cosmetics hair care products skin care serum

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FAQ

How many WooCommerce Cosmetics online stores are there?

We currently track 255 active WooCommerce stores in the Cosmetics online segment.

Are WooCommerce Cosmetics online stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the Cosmetics online segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Cosmetics online stores?

Among stores with pricing data, the average listed price is about $145, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.