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Topic
Updated May 18, 2026
WooCommerce

339 WooCommerce Craft Stores: Stats & Market Data (2026)

339 active WooCommerce stores fall into the Craft segment, with 75 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 64% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

64%
Social media
1%
Meta ads
60%
Contact info
Total Stores
339
Active WooCommerce stores
New (30d)
75
Newly added in the last 30 days
Avg. Products
1,350
Among 339 stores with catalog data
Avg. Price
$106
Among 327 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

41 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

75 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 64 · 19%
10-49 108 · 32%
50-199 76 · 22%
200-999 52 · 15%
1k-4.9k 25 · 7%
5k+ 14 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
85% coverage
Home & Garden
5% coverage
Apparel & Accessories
4% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage
Education & Courses
2% coverage
Food & Beverages
2% coverage
Office Supplies
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Antiques & Collectibles 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,350 because some stores carry much larger inventories. The strongest country concentrations are India, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 192 · 59%
$25-$49 52 · 16%
$50-$99 33 · 10%
$100-$199 20 · 6%
$200-$499 16 · 5%
$500+ 14 · 4%
Store currencies
USD 136 EUR 73 GBP 23 INR 18 AUD 8 PLN 7 CHF 6 SEK 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (54%), Facebook (50%), YouTube (18%).

Instagram
54%
Facebook
50%
YouTube
18%
Twitter / X
10%
Pinterest
10%
TikTok
8%
LinkedIn
8%

Social media adoption is strong at 64%, and 1% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (26%), Facebook Pixel (13%), Google Tag Manager (11%).

Google Analytics
26%
Facebook Pixel
13%
Google Tag Manager
11%
Google Ads
7%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $18 avg
Arts & Entertainment diy craft
How to Sew South Africa
52 products $104 avg
Arts & Entertainment sewing craft
609 products $7 avg
Office Supplies custom stamps personalized stamps
649 products $32 avg
Arts & Entertainment yarn knitting
148 products $6 avg
Arts & Entertainment knitting yarn
88 products $2 avg
Arts & Entertainment autocollants decoration
21 products $8 avg
Beauty & Cosmetics Arts & Entertainment Celebrations & Gifts skincare cosmetics
567 products $30 avg
Toys & Games Office Supplies toys games
3,747 products $23 avg
Baby & Kids Arts & Entertainment kids-clothing toys
76 products $8 avg
Home & Garden Celebrations & Gifts candles decor
39 products $11 avg
Arts & Entertainment knitting craft
116 products $24 avg
Books & Literature education family

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FAQ

How many WooCommerce Craft stores are there?

We currently track 339 active WooCommerce stores in the Craft segment.

Are WooCommerce Craft stores growing?

Yes. In the last 30 days, 75 new stores were indexed in the Craft segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Craft stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.