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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

180 WooCommerce Digital content Stores: Stats & Market Data (2026)

180 active WooCommerce stores fall into the Digital content segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

43%
Social media
1%
Meta ads
48%
Contact info
Total Stores
180
Active WooCommerce stores
New (30d)
37
Newly added in the last 30 days
Avg. Products
247
Among 180 stores with catalog data
Avg. Price
$83
Among 171 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

37 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 70 · 39%
10-49 73 · 41%
50-199 22 · 12%
200-999 8 · 4%
1k-4.9k 5 · 3%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
31% coverage
Electronics
21% coverage
Education & Courses
19% coverage
Arts & Entertainment
18% coverage
Books & Literature
13% coverage
Business & Industrial
7% coverage
Toys & Games
2% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 247 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Brazil, India, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 85 · 50%
$25-$49 44 · 26%
$50-$99 20 · 12%
$100-$199 12 · 7%
$200-$499 7 · 4%
$500+ 3 · 2%
Store currencies
USD 70 EUR 34 INR 12 BRL 8 GBP 7 COP 5 BDT 4 CAD 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $83 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (33%), Instagram (28%), YouTube (16%).

Facebook
33%
Instagram
28%
YouTube
16%
LinkedIn
10%
Twitter / X
10%
TikTok
8%
Pinterest
3%

About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (14%), Facebook Pixel (13%).

Google Analytics
29%
Google Tag Manager
14%
Facebook Pixel
13%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $26 avg
Arts & Entertainment magician entertainment
7 products $14 avg
Books & Literature digital subscription online access
26 products $10 avg
Arts & Entertainment music production digital content
9 products $32 avg
Electronics Software iptv reseller panel
39 products $50 avg
Software subscription service media access
32 products $10 avg
23 products $92 avg
Business & Industrial it services digital content
30 products $32 avg
Arts & Entertainment entertainment store digital content
126 products $93 avg
Arts & Entertainment digital content signage
29 products $11 avg
Books & Literature digital content documentaries
78 products $3 avg
Education & Courses digital products online learning

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FAQ

How many WooCommerce Digital content stores are there?

We currently track 180 active WooCommerce stores in the Digital content segment.

Are WooCommerce Digital content stores growing?

Yes. In the last 30 days, 37 new stores were indexed in the Digital content segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Digital content stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.