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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

161 WooCommerce Digital content Stores: Stats & Market Data (2026)

161 active WooCommerce stores fall into the Digital content segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Electronics. 52% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
53%
Contact info
Total Stores
161
Active WooCommerce stores
New (30d)
23
Newly added in the last 30 days
Avg. Products
249
Among 161 stores with catalog data
Avg. Price
$87
Among 155 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

23 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 70 · 43%
10-49 66 · 41%
50-199 15 · 9%
200-999 3 · 2%
1k-4.9k 5 · 3%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
29% coverage
Education & Courses
21% coverage
Electronics
19% coverage
Arts & Entertainment
16% coverage
Books & Literature
15% coverage
Business & Industrial
7% coverage
Toys & Games
2% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 249 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,088. The strongest country concentrations are Brazil, India, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 73 · 47%
$25-$49 41 · 26%
$50-$99 21 · 14%
$100-$199 11 · 7%
$200-$499 5 · 3%
$500+ 4 · 3%
Store currencies
USD 65 EUR 29 INR 12 BRL 9 GBP 7 BDT 4 CAD 4 AUD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $87 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (43%), Instagram (32%), YouTube (18%).

Facebook
43%
Instagram
32%
YouTube
18%
LinkedIn
11%
Twitter / X
11%
TikTok
9%
Pinterest
3%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (16%), Facebook Pixel (13%).

Google Analytics
29%
Google Tag Manager
16%
Facebook Pixel
13%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $35 avg 2 ads
Software digital content software
7 products $14 avg
Books & Literature digital subscription online access
176 products $38 avg
Software wordpress website templates
32 products $33 avg
Arts & Entertainment entertainment store digital content
22 products $14 avg
Celebrations & Gifts digital content anime
12 products $19 avg
Business & Industrial translation services digital content
38 products $13 avg
Software digital subscriptions streaming services
12 products $73 avg
Apparel & Accessories Arts & Entertainment Home & Garden digital content fashion
13 products $5 avg
Books & Literature Education & Courses ebook store digital content
18 products $61 avg
50 products $7 avg
Education & Courses Software ebooks courses

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FAQ

How many WooCommerce Digital content stores are there?

We currently track 161 active WooCommerce stores in the Digital content segment.

Are WooCommerce Digital content stores growing?

Yes. In the last 30 days, 23 new stores were indexed in the Digital content segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Digital content stores?

Among stores with pricing data, the average listed price is about $87, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.