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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

176 WooCommerce Digital software Stores: Stats & Market Data (2026)

176 active WooCommerce stores fall into the Digital software segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Toys & Games. 26% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

26%
Social media
0%
Meta ads
55%
Contact info
Total Stores
176
Active WooCommerce stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
165
Among 176 stores with catalog data
Avg. Price
$173
Among 167 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27 13 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

20 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 27%
10-49 61 · 35%
50-199 49 · 28%
200-999 12 · 7%
1k-4.9k 5 · 3%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
98% coverage
Electronics
3% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 165 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,557. The strongest country concentrations are India, Türkiye, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 41%
$25-$49 43 · 26%
$50-$99 25 · 15%
$100-$199 10 · 6%
$200-$499 11 · 7%
$500+ 10 · 6%
Store currencies
USD 72 EUR 21 INR 16 BDT 11 TRY 10 NGN 5 VND 5 GBP 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $173 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (21%), Instagram (13%), YouTube (6%).

Facebook
21%
Instagram
13%
YouTube
6%
LinkedIn
3%
Pinterest
3%
TikTok
2%
Twitter / X
2%

Social media presence is relatively low at 26%, with 0% running Meta ads. That's 20 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (17%), Google Tag Manager (13%), Facebook Pixel (8%).

Google Analytics
17%
Google Tag Manager
13%
Facebook Pixel
8%
Google Ads
8%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $120 avg
Software digital software subscription plans
6 products $817 avg
Software copywriting tools ai licensing
49 products $13 avg
Software antivirus software office software
123 products $44 avg
Software software licenses digital software
61 products $47 avg
Software genuine windows keys software store
12 products $5 avg
Software digital software ai source
8 products $59 avg
Software digital software software licenses
70 products $3 avg
Software digital software pc software
85 products $35 avg
Software software licenses digital software
25 products $118 avg
Software software subscriptions cloud service
28 products $29 avg
Electronics windows software office software
47 products $26 avg
Software Electronics software keys game accounts

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FAQ

How many WooCommerce Digital software stores are there?

We currently track 176 active WooCommerce stores in the Digital software segment.

Are WooCommerce Digital software stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Digital software segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Digital software stores?

Among stores with pricing data, the average listed price is about $173, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.