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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

147 WooCommerce Digital software Stores: Stats & Market Data (2026)

147 active WooCommerce stores fall into the Digital software segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 31% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

31%
Social media
1%
Meta ads
53%
Contact info
Total Stores
147
Active WooCommerce stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
112
Among 147 stores with catalog data
Avg. Price
$197
Among 139 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

28 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 32%
10-49 51 · 35%
50-199 34 · 23%
200-999 9 · 6%
1k-4.9k 6 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
99% coverage
Electronics
3% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Office Supplies
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 112 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are India, Bangladesh, Türkiye.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 60 · 43%
$25-$49 30 · 22%
$50-$99 23 · 17%
$100-$199 8 · 6%
$200-$499 8 · 6%
$500+ 10 · 7%
Store currencies
USD 60 EUR 17 INR 13 BDT 8 TRY 8 VND 6 AED 3 GBP 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $197 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (26%), Instagram (16%), YouTube (6%).

Facebook
26%
Instagram
16%
YouTube
6%
LinkedIn
5%
Twitter / X
3%
Pinterest
3%
TikTok
3%

About 31% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 26 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (15%), Facebook Pixel (11%).

Google Analytics
20%
Google Tag Manager
15%
Facebook Pixel
11%
Google Ads
11%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

194 products $32 avg
Software software licenses digital software
16 products $92 avg
Software subscription service digital software
70 products $3 avg
Software digital software pc software
35 products $10 avg
Software windows office
1,089 products $4 avg
Software wordpress plugins themes
66 products $34 avg
Software software keys official software
1,192 products $4 avg
Software digital software software platform
129 products $25 avg
Software software licenses digital software
850 products $26 avg
Software seo plugins e-learning
9 products $60 avg
Software software license keyword analysis
260 products $8 avg
Software tabletop rpg map creation
40 products $45 avg
Software software store digital software

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FAQ

How many WooCommerce Digital software stores are there?

We currently track 147 active WooCommerce stores in the Digital software segment.

Are WooCommerce Digital software stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Digital software segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Digital software stores?

Among stores with pricing data, the average listed price is about $197, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.