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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

72 WooCommerce Directory Stores: Stats & Market Data (2026)

72 active WooCommerce stores fall into the Directory segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Business & Industrial, Arts & Entertainment, Software. 60% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

60%
Social media
0%
Meta ads
47%
Contact info
Total Stores
72
Active WooCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
19
Among 72 stores with catalog data
Avg. Price
$195
Among 64 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 60 · 83%
10-49 9 · 12%
50-199 2 · 3%
200-999 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Business & Industrial
21% coverage
Arts & Entertainment
4% coverage
Software
4% coverage
Books & Literature
3% coverage
Home & Garden
3% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are United Kingdom, New Zealand, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17 · 27%
$25-$49 9 · 14%
$50-$99 12 · 19%
$100-$199 11 · 17%
$200-$499 10 · 16%
$500+ 5 · 8%
Store currencies
USD 39 EUR 9 GBP 6 AUD 4 INR 3 MXN 2 NZD 2 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $195 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (46%), Instagram (38%), Twitter / X (31%).

Facebook
46%
Instagram
38%
Twitter / X
31%
LinkedIn
22%
YouTube
14%
Pinterest
6%
TikTok
6%

Social media adoption is strong at 60%, and 0% of stores run Meta ad campaigns. That's 8 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (4%), Facebook Pixel (3%).

Google Analytics
31%
Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

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FAQ

How many WooCommerce Directory stores are there?

We currently track 72 active WooCommerce stores in the Directory segment.

Are WooCommerce Directory stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Directory segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Directory stores?

Among stores with pricing data, the average listed price is about $195, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.