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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

730 WooCommerce Subscriptions Stores: Stats & Market Data (2026)

730 active WooCommerce stores fall into the Subscriptions segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Electronics. 50% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

50%
Social media
2%
Meta ads
54%
Contact info
Total Stores
730
Active WooCommerce stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
72
Among 730 stores with catalog data
Avg. Price
$135
Among 712 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

82 41 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

40 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 267 · 37%
10-49 289 · 40%
50-199 139 · 19%
200-999 26 · 4%
1k-4.9k 8 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
44% coverage
Education & Courses
12% coverage
Electronics
9% coverage
Books & Literature
9% coverage
Arts & Entertainment
7% coverage
Food & Beverages
6% coverage
Celebrations & Gifts
5% coverage
Business & Industrial
4% coverage
Health
2% coverage
Apparel & Accessories
2% coverage
General Merchandise
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 72 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The strongest country concentrations are Bangladesh, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 324 · 46%
$25-$49 128 · 18%
$50-$99 89 · 12%
$100-$199 68 · 10%
$200-$499 65 · 9%
$500+ 38 · 5%
Store currencies
USD 310 EUR 118 BDT 52 GBP 32 INR 26 CAD 21 AUD 12 PKR 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $135 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (41%), Instagram (34%), Twitter / X (17%).

Facebook
41%
Instagram
34%
Twitter / X
17%
YouTube
16%
LinkedIn
10%
TikTok
5%
Pinterest
2%

Social media adoption is strong at 50%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (18%), Facebook Pixel (15%).

Google Analytics
31%
Google Tag Manager
18%
Facebook Pixel
15%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $78 avg 61 ads
Electronics iptv streaming
26 products $1 avg 2 ads
Electronics Software digital products software
111 products $30 avg 1 ads
Education & Courses music production guitar gear
5 products $19 avg 2 ads
Books & Literature Apparel & Accessories christian biker motorcycle magazine
19 products $68 avg
Education & Courses online courses educational content
69 products $20 avg
Food & Beverages coffee tea
10 products $348 avg
Business & Industrial cbd translation services
61 products $6 avg
Books & Literature back issues subscriptions
9 products $19 avg 2 ads
Celebrations & Gifts magazine subscriptions
39 products $14 avg
Celebrations & Gifts magazine subscriptions
122 products $27 avg
Software digital services subscriptions
364 products $16 avg
Books & Literature Celebrations & Gifts books subscriptions

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FAQ

How many WooCommerce Subscriptions stores are there?

We currently track 730 active WooCommerce stores in the Subscriptions segment.

Are WooCommerce Subscriptions stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Subscriptions segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Subscriptions stores?

Among stores with pricing data, the average listed price is about $135, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.