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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

671 WooCommerce Subscriptions Stores: Stats & Market Data (2026)

671 active WooCommerce stores fall into the Subscriptions segment, with 87 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Electronics. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
53%
Contact info
Total Stores
671
Active WooCommerce stores
New (30d)
87
Newly added in the last 30 days
Avg. Products
55
Among 670 stores with catalog data
Avg. Price
$158
Among 651 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

83 41 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

87 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 263 · 39%
10-49 262 · 39%
50-199 118 · 18%
200-999 21 · 3%
1k-4.9k 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
45% coverage
Education & Courses
12% coverage
Electronics
8% coverage
Books & Literature
7% coverage
Arts & Entertainment
7% coverage
Food & Beverages
6% coverage
Celebrations & Gifts
5% coverage
Business & Industrial
4% coverage
Health
2% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 55 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are Bangladesh, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 280 · 43%
$25-$49 121 · 19%
$50-$99 84 · 13%
$100-$199 62 · 10%
$200-$499 62 · 10%
$500+ 42 · 6%
Store currencies
USD 293 EUR 108 BDT 45 GBP 29 INR 27 CAD 19 AUD 11 BRL 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $158 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (47%), Instagram (37%), Twitter / X (19%).

Facebook
47%
Instagram
37%
Twitter / X
19%
YouTube
17%
LinkedIn
10%
TikTok
6%
Pinterest
2%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (19%), Facebook Pixel (16%).

Google Analytics
32%
Google Tag Manager
19%
Facebook Pixel
16%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

7 products $23 avg 6 ads
Celebrations & Gifts gifts subscriptions
37 products $305 avg
Education & Courses investment trading strategies
23 products $109 avg
Software digital products artificial intelligence
12 products $411 avg
Software software subscriptions
20 products $33 avg
Health healthcare supplements
66 products $15 avg 1 ads
Books & Literature book store literature
41 products $14 avg
Electronics video games subscriptions
6 products $50 avg
Health health wellness
63 products $55 avg
Education & Courses stem kids
18 products $15 avg
Software subscriptions premium
5 products $1 avg
Software digital products software

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FAQ

How many WooCommerce Subscriptions stores are there?

We currently track 671 active WooCommerce stores in the Subscriptions segment.

Are WooCommerce Subscriptions stores growing?

Yes. In the last 30 days, 87 new stores were indexed in the Subscriptions segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Subscriptions stores?

Among stores with pricing data, the average listed price is about $158, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.