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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

559 WooCommerce E-learning Stores: Stats & Market Data (2026)

559 active WooCommerce stores fall into the E-learning segment, with 144 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Software, Books & Literature. 54% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

54%
Social media
1%
Meta ads
60%
Contact info
Total Stores
559
Active WooCommerce stores
New (30d)
144
Newly added in the last 30 days
Avg. Products
146
Among 558 stores with catalog data
Avg. Price
$233
Among 535 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

97 48 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

144 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 160 · 29%
10-49 239 · 43%
50-199 109 · 20%
200-999 35 · 6%
1k-4.9k 12 · 2%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
98% coverage
Software
4% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage
Business & Industrial
1% coverage
Electronics 2 Health 2 Home & Garden 2 Apparel & Accessories 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 146 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,369. The strongest country concentrations are Brazil, Netherlands, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 151 · 28%
$25-$49 63 · 12%
$50-$99 92 · 17%
$100-$199 81 · 15%
$200-$499 85 · 16%
$500+ 63 · 12%
Store currencies
EUR 151 USD 150 INR 32 GBP 29 BRL 23 BDT 17 PLN 17 NGN 10

Among stores with pricing data, the most common price range is Under $25. The average is higher at $233 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (46%), Instagram (33%), YouTube (24%).

Facebook
46%
Instagram
33%
YouTube
24%
LinkedIn
22%
Twitter / X
17%
TikTok
4%
Pinterest
2%

Social media adoption is strong at 54%, and 1% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (19%), Facebook Pixel (16%).

Google Analytics
29%
Google Tag Manager
19%
Facebook Pixel
16%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $15 avg 6 ads
Education & Courses digital marketing course online training
25 products $262 avg
Education & Courses university courses e-learning
88 products $189 avg
Education & Courses massage trainings e-learning
9 products $16 avg
Education & Courses online learning platform course provider
153 products $1 avg
Education & Courses Software digital products e-learning
23 products $5 avg
Education & Courses e-learning online education
15 products $48 avg
Education & Courses Books & Literature Arts & Entertainment college admissions language learning
34 products $78 avg
Education & Courses online learning video courses
1,206 products $67 avg
Education & Courses e-learning video lessons
12 products $32 avg
Education & Courses e-learning online education
162 products $6 avg
Education & Courses e-learning training
Home - DIA Academy United Kingdom
37 products $76 avg
Education & Courses online training learning workshops

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FAQ

How many WooCommerce E-learning stores are there?

We currently track 559 active WooCommerce stores in the E-learning segment.

Are WooCommerce E-learning stores growing?

Yes. In the last 30 days, 144 new stores were indexed in the E-learning segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce E-learning stores?

Among stores with pricing data, the average listed price is about $233, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.