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Topic
Updated Apr 27, 2026
WooCommerce

294 WooCommerce Equestrian Stores: Stats & Market Data (2026)

294 active WooCommerce stores fall into the Equestrian segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Animals & Pet Supplies, Apparel & Accessories, Education & Courses. 68% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

68%
Social media
6%
Meta ads
58%
Contact info
Total Stores
294
Active WooCommerce stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
2,172
Among 292 stores with catalog data
Avg. Price
$484
Among 273 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

52 26 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

52 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 16%
10-49 71 · 24%
50-199 66 · 23%
200-999 59 · 20%
1k-4.9k 32 · 11%
5k+ 16 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Animals & Pet Supplies
28% coverage
Apparel & Accessories
12% coverage
Education & Courses
3% coverage
Arts & Entertainment
2% coverage
Home & Garden
2% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage
Jewelry & Watches
1% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,172 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,092. The strongest country concentrations are United Kingdom, Germany, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 29 · 11%
$25-$49 58 · 21%
$50-$99 75 · 27%
$100-$199 46 · 17%
$200-$499 33 · 12%
$500+ 32 · 12%
Store currencies
EUR 113 USD 87 GBP 28 AUD 13 CAD 7 PLN 7 SEK 6 ZAR 6

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $484. That's above the WooCommerce average of $420.

Social media platforms

Facebook (63%), Instagram (54%), YouTube (19%).

Facebook
63%
Instagram
54%
YouTube
19%
Twitter / X
9%
TikTok
6%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (39%), Facebook Pixel (20%), Google Tag Manager (18%).

Google Analytics
39%
Facebook Pixel
20%
Google Tag Manager
18%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Home - Arion New Zealand
1,210 products $53 avg 10 ads
Animals & Pet Supplies equestrian riding gear
443 products $27 avg 2 ads
26 products $165 avg
279 products $24 avg
Apparel & Accessories Animals & Pet Supplies Celebrations & Gifts equestrian horse riding gear
2,951 products $109 avg
Toys & Games Apparel & Accessories equestrian horse riding gear
265 products $245 avg
Animals & Pet Supplies equestrian horse-riding
6 products $125 avg
133 products $143 avg

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FAQ

How many WooCommerce Equestrian stores are there?

We currently track 294 active WooCommerce stores in the Equestrian segment.

Are WooCommerce Equestrian stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Equestrian segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Equestrian stores?

Among stores with pricing data, the average listed price is about $484, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.