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Topic
Updated June 8, 2026
WooCommerce

353 WooCommerce Equestrian Stores: Stats & Market Data (2026)

353 active WooCommerce stores fall into the Equestrian segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Animals & Pet Supplies, Apparel & Accessories, Education & Courses. 63% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

63%
Social media
2%
Meta ads
56%
Contact info
Total Stores
353
Active WooCommerce stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
3,639
Among 352 stores with catalog data
Avg. Price
$469
Among 332 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

65 32 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

36 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 13%
10-49 87 · 25%
50-199 79 · 22%
200-999 70 · 20%
1k-4.9k 37 · 11%
5k+ 32 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Animals & Pet Supplies
32% coverage
Apparel & Accessories
12% coverage
Education & Courses
3% coverage
Arts & Entertainment
3% coverage
Sporting Goods
2% coverage
Home & Garden
2% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Toys & Games
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,639 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,557. The strongest country concentrations are United Kingdom, Germany, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 35 · 11%
$25-$49 81 · 24%
$50-$99 94 · 28%
$100-$199 48 · 14%
$200-$499 34 · 10%
$500+ 40 · 12%
Store currencies
EUR 138 USD 97 GBP 37 AUD 18 PLN 8 SEK 7 ZAR 7 CAD 6

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $469. That's above the WooCommerce average of $423.

Social media platforms

Facebook (57%), Instagram (48%), YouTube (15%).

Facebook
57%
Instagram
48%
YouTube
15%
Twitter / X
10%
TikTok
5%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 63%, and 2% of stores run Meta ad campaigns. That's 17 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (35%), Facebook Pixel (17%), Google Tag Manager (16%).

Google Analytics
35%
Facebook Pixel
17%
Google Tag Manager
16%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

162 products $61 avg 1 ads
Education & Courses equestrian training
27 products $140 avg
Animals & Pet Supplies equestrian horse-gear
54 products $57 avg
Animals & Pet Supplies equestrian horse care
502 products $28 avg
Animals & Pet Supplies equestrian horse supplies
1,738 products $60 avg
Animals & Pet Supplies animal feed equestrian
27 products $164 avg
Education & Courses horse training learning

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FAQ

How many WooCommerce Equestrian stores are there?

We currently track 353 active WooCommerce stores in the Equestrian segment.

Are WooCommerce Equestrian stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the Equestrian segment, showing a 10% monthly growth rate.

What is the average product price in WooCommerce Equestrian stores?

Among stores with pricing data, the average listed price is about $469, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.