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Topic
Updated May 25, 2026
WooCommerce

155 WooCommerce Eye makeup Stores: Stats & Market Data (2026)

155 active WooCommerce stores fall into the Eye makeup segment, with 76 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Baby & Kids. 37% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

37%
Social media
5%
Meta ads
41%
Contact info
Total Stores
155
Active WooCommerce stores
New (30d)
76
Newly added in the last 30 days
Avg. Products
2,195
Among 155 stores with catalog data
Avg. Price
$24
Among 144 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

75 37 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

76 new stores were added in the past 30 days — 49% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9 · 6%
10-49 47 · 30%
50-199 41 · 26%
200-999 24 · 15%
1k-4.9k 18 · 12%
5k+ 16 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Health
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,195 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,499. The strongest country concentrations are United Kingdom, Bangladesh, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 109 · 76%
$25-$49 25 · 17%
$50-$99 5 · 3%
$100-$199 4 · 3%
$500+ 1 · 1%
Store currencies
USD 49 GBP 12 EUR 11 BDT 8 PKR 8 CAD 7 ILS 6 INR 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $24 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (31%), Instagram (28%), TikTok (8%).

Facebook
31%
Instagram
28%
TikTok
8%
YouTube
7%
LinkedIn
2%
Pinterest
2%
Twitter / X
2%

About 37% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 6 percentage points below the WooCommerce average of 43%.

Marketing & analytics tools

Facebook Pixel (13%), Google Analytics (12%), Google Tag Manager (12%).

Facebook Pixel
13%
Google Analytics
12%
Google Tag Manager
12%
Google Ads
3%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $14 avg
Beauty & Cosmetics lip products eye makeup
47 products $4 avg
Beauty & Cosmetics face makeup eye makeup
20 products $14 avg
Beauty & Cosmetics makeup sets makeup kits
1,758 products $7 avg
Beauty & Cosmetics hair products lipstick
2,480 products $142 avg
Beauty & Cosmetics ysl makeup ysl skincare
70 products $37 avg
Beauty & Cosmetics makeup products face makeup
229 products $15 avg
Beauty & Cosmetics beauty products skincare creams
6 products $44 avg
Beauty & Cosmetics eye makeup skincare
101 products $6 avg
Beauty & Cosmetics beauty must haves makeup products
109 products $14 avg
Beauty & Cosmetics men's face products eye makeup
27 products $5 avg
Beauty & Cosmetics cosmetics beauty products
24 products $21 avg
Beauty & Cosmetics false eyelashes eye makeup

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FAQ

How many WooCommerce Eye makeup stores are there?

We currently track 155 active WooCommerce stores in the Eye makeup segment.

Are WooCommerce Eye makeup stores growing?

Yes. In the last 30 days, 76 new stores were indexed in the Eye makeup segment, showing a 49% monthly growth rate.

What is the average product price in WooCommerce Eye makeup stores?

Among stores with pricing data, the average listed price is about $24, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.