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Topic
Updated Apr 27, 2026
WooCommerce

77 WooCommerce Eye makeup Stores: Stats & Market Data (2026)

77 active WooCommerce stores fall into the Eye makeup segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Toys & Games. 62% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

62%
Social media
6%
Meta ads
52%
Contact info
Total Stores
77
Active WooCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
982
Among 77 stores with catalog data
Avg. Price
$21
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 13%
10-49 29 · 38%
50-199 19 · 25%
200-999 9 · 12%
1k-4.9k 6 · 8%
5k+ 4 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 982 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are Bangladesh, Pakistan, Israel.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 54 · 71%
$25-$49 17 · 22%
$50-$99 3 · 4%
$100-$199 2 · 3%
Store currencies
USD 25 BDT 8 PKR 7 EUR 4 INR 4 AED 3 AUD 3 GBP 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $21 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (55%), Instagram (49%), TikTok (13%).

Facebook
55%
Instagram
49%
TikTok
13%
YouTube
9%
Pinterest
4%
Twitter / X
4%
LinkedIn
3%

Social media adoption is strong at 62%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (21%), Google Tag Manager (21%), Google Analytics (16%).

Facebook Pixel
21%
Google Tag Manager
21%
Google Analytics
16%
TikTok Pixel
6%
Google Ads
5%
Pinterest Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

48 products $9 avg 1 ads
Beauty & Cosmetics skincare eye makeup
182 products $4 avg 7 ads
Beauty & Cosmetics face makeup eye makeup
87 products $122 avg
Beauty & Cosmetics face skincare body care
11 products $20 avg
Beauty & Cosmetics contact lenses magnetic eyelashes
27 products $35 avg
Beauty & Cosmetics colored contact lenses beauty accessories
139 products $3 avg
Beauty & Cosmetics face makeup lip balm
97 products $28 avg
Beauty & Cosmetics professional makeup face products
27 products $5 avg
Beauty & Cosmetics cosmetics beauty products
20 products $14 avg
Beauty & Cosmetics makeup sets makeup kits
764 products $19 avg
Beauty & Cosmetics colored contacts eye makeup
457 products $11 avg
Beauty & Cosmetics cosmetic glitter eye makeup
1,525 products $31 avg
Beauty & Cosmetics cosmetics beauty products

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FAQ

How many WooCommerce Eye makeup stores are there?

We currently track 77 active WooCommerce stores in the Eye makeup segment.

Are WooCommerce Eye makeup stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Eye makeup segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Eye makeup stores?

Among stores with pricing data, the average listed price is about $21, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.