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Topic
Updated Apr 6, 2026
WooCommerce

233 WooCommerce Facials Stores: Stats & Market Data (2026)

233 active WooCommerce stores fall into the Facials segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Health, Celebrations & Gifts. 92% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

92%
Social media
1%
Meta ads
88%
Contact info
Total Stores
233
Active WooCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
84
Among 231 stores with catalog data
Avg. Price
$127
Among 226 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 15%
10-49 88 · 38%
50-199 84 · 36%
200-999 25 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Health
3% coverage
Celebrations & Gifts
1% coverage
Adult 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 84 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 878. The strongest country concentrations are United States, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 8%
$25-$49 37 · 16%
$50-$99 100 · 44%
$100-$199 39 · 17%
$200-$499 20 · 9%
$500+ 12 · 5%
Store currencies
USD 101 CAD 25 EUR 24 AUD 19 GBP 17 NZD 5 MXN 4 AED 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $127. That's below the WooCommerce average of $403.

Social media platforms

Instagram (87%), Facebook (81%), TikTok (16%).

Instagram
87%
Facebook
81%
TikTok
16%
Twitter / X
16%
YouTube
15%
LinkedIn
9%
Pinterest
4%

Social media engagement is exceptionally high: 92% of stores maintain social profiles and 1% run Meta ads. That's 24 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (35%), Facebook Pixel (21%).

Google Analytics
41%
Google Tag Manager
35%
Facebook Pixel
21%
Google Ads
15%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

117 products $76 avg 1 ads
Beauty & Cosmetics beauty spa facials
9 products $23 avg
Beauty & Cosmetics spa facials
81 products $49 avg
Beauty & Cosmetics spa massage
5 products $37 avg
Beauty & Cosmetics facials skincare
66 products $357 avg
Beauty & Cosmetics laser hair removal facials
5 products $77 avg
Beauty & Cosmetics spa wellness
Home - Renuar Argentina
46 products $16 avg
Beauty & Cosmetics skincare serums
84 products $90 avg
Beauty & Cosmetics spa massage
55 products $34 avg
Beauty & Cosmetics hair salon haircare products
49 products $32 avg
Beauty & Cosmetics spa wellness
334 products $85 avg
Beauty & Cosmetics beauty salon skincare products

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FAQ

How many WooCommerce Facials stores are there?

We currently track 233 active WooCommerce stores in the Facials segment.

Are WooCommerce Facials stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Facials segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Facials stores?

Among stores with pricing data, the average listed price is about $127, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.