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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

454 WooCommerce Fan gear Stores: Stats & Market Data (2026)

454 active WooCommerce stores fall into the Fan gear segment, with 224 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 34% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

34%
Social media
4%
Meta ads
39%
Contact info
Total Stores
454
Active WooCommerce stores
New (30d)
224
Newly added in the last 30 days
Avg. Products
5,208
Among 452 stores with catalog data
Avg. Price
$45
Among 440 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

134 67 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

224 new stores were added in the past 30 days — 49% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 7%
10-49 111 · 25%
50-199 70 · 15%
200-999 73 · 16%
1k-4.9k 92 · 20%
5k+ 74 · 16%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
76% coverage
Sporting Goods
20% coverage
Celebrations & Gifts
6% coverage
Toys & Games
5% coverage
Arts & Entertainment
3% coverage
Books & Literature
1% coverage
Home & Garden
0% coverage
Animals & Pet Supplies 1 Antiques & Collectibles 1 Electronics 1 General Merchandise 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 5,208 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,389. The strongest country concentrations are United Kingdom, Germany, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 153 · 35%
$25-$49 196 · 45%
$50-$99 69 · 16%
$100-$199 21 · 5%
$500+ 1 · 0%
Store currencies
USD 270 EUR 72 GBP 37 AUD 13 CAD 11 INR 7 MXN 6 BRL 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $45 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (26%), Instagram (25%), Twitter / X (15%).

Facebook
26%
Instagram
25%
Twitter / X
15%
YouTube
10%
TikTok
5%
LinkedIn
4%
Pinterest
3%

About 34% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (11%), Facebook Pixel (9%).

Google Analytics
21%
Google Tag Manager
11%
Facebook Pixel
9%
Google Ads
5%
Pinterest Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $25 avg 1 ads
Toys & Games sports collectibles fan gear
1,040 products $37 avg 8 ads
Apparel & Accessories sports apparel fan gear
1,622 products $40 avg 2 ads
Apparel & Accessories college apparel fan gear
20 products $31 avg 2 ads
Apparel & Accessories Sporting Goods baseball apparel fan gear
14 products $56 avg
Apparel & Accessories sports merchandise team apparel
443 products $55 avg
Apparel & Accessories nfl sports merchandise
263 products $89 avg
Apparel & Accessories football jerseys team apparel
50 products $25 avg
Apparel & Accessories sports merchandise team apparel
446 products $9 avg
Sporting Goods football merchandise sports apparel
2,567 products $16 avg
Apparel & Accessories Sporting Goods Celebrations & Gifts soccer apparel country flags
155 products $22 avg
Apparel & Accessories football merchandise sports apparel

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FAQ

How many WooCommerce Fan gear stores are there?

We currently track 454 active WooCommerce stores in the Fan gear segment.

Are WooCommerce Fan gear stores growing?

Yes. In the last 30 days, 224 new stores were indexed in the Fan gear segment, showing a 49% monthly growth rate.

What is the average product price in WooCommerce Fan gear stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.