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Topic
Updated May 18, 2026
WooCommerce

346 WooCommerce Football merchandise Stores: Stats & Market Data (2026)

346 active WooCommerce stores fall into the Football merchandise segment, with 113 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 51% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

51%
Social media
4%
Meta ads
47%
Contact info
Total Stores
346
Active WooCommerce stores
New (30d)
113
Newly added in the last 30 days
Avg. Products
2,153
Among 343 stores with catalog data
Avg. Price
$57
Among 339 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

62 31 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

113 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 13%
10-49 67 · 20%
50-199 66 · 19%
200-999 67 · 20%
1k-4.9k 66 · 19%
5k+ 34 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
55% coverage
Sporting Goods
9% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
2% coverage
Toys & Games
1% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Electronics
0% coverage
Jewelry & Watches
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,153 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are United Kingdom, Germany, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 112 · 33%
$25-$49 135 · 40%
$50-$99 50 · 15%
$100-$199 32 · 9%
$200-$499 7 · 2%
$500+ 3 · 1%
Store currencies
EUR 125 USD 81 GBP 36 BRL 12 AUD 10 BDT 8 INR 8 ZAR 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $57 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (42%), Facebook (33%), Twitter / X (16%).

Instagram
42%
Facebook
33%
Twitter / X
16%
YouTube
13%
TikTok
11%
LinkedIn
3%
Pinterest
1%

Social media adoption is strong at 51%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (14%), Facebook Pixel (9%).

Google Analytics
21%
Google Tag Manager
14%
Facebook Pixel
9%
TikTok Pixel
5%
Google Ads
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,476 products $173 avg 9 ads
91 products $23 avg 81 ads
Apparel & Accessories sports apparel team jerseys
150 products $46 avg 8 ads
Apparel & Accessories football merchandise world cup apparel
6 products $28 avg
Apparel & Accessories sports fan gear team apparel
79 products $31 avg
Apparel & Accessories football fans clothing sports apparel
39 products $13 avg
Apparel & Accessories football merchandise sports clothing
12 products $1042 avg
37 products $107 avg
Apparel & Accessories Celebrations & Gifts sports apparel gifts
24 products $35 avg
Apparel & Accessories sports clothing teamwear
9 products $9 avg 18 ads
Apparel & Accessories sportswear football merchandise

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FAQ

How many WooCommerce Football merchandise stores are there?

We currently track 346 active WooCommerce stores in the Football merchandise segment.

Are WooCommerce Football merchandise stores growing?

Yes. In the last 30 days, 113 new stores were indexed in the Football merchandise segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Football merchandise stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.