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Topic
Updated June 1, 2026
WooCommerce

394 WooCommerce Football merchandise Stores: Stats & Market Data (2026)

394 active WooCommerce stores fall into the Football merchandise segment, with 81 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 48% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

48%
Social media
3%
Meta ads
47%
Contact info
Total Stores
394
Active WooCommerce stores
New (30d)
81
Newly added in the last 30 days
Avg. Products
2,204
Among 390 stores with catalog data
Avg. Price
$56
Among 386 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

95 47 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

81 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 42 · 11%
10-49 80 · 21%
50-199 77 · 20%
200-999 71 · 18%
1k-4.9k 86 · 22%
5k+ 34 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
53% coverage
Sporting Goods
11% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
3% coverage
Toys & Games
2% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Electronics 1 Jewelry & Watches 1

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 2,204 products. That's larger than the WooCommerce average of 1,552. The strongest country concentrations are United Kingdom, Germany, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 134 · 35%
$25-$49 144 · 37%
$50-$99 60 · 16%
$100-$199 38 · 10%
$200-$499 7 · 2%
$500+ 3 · 1%
Store currencies
EUR 137 USD 94 GBP 43 AUD 14 BRL 14 BDT 8 DKK 7 INR 7

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $56 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (40%), Facebook (33%), Twitter / X (16%).

Instagram
40%
Facebook
33%
Twitter / X
16%
YouTube
14%
TikTok
10%
LinkedIn
3%
Pinterest
1%

About 48% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (12%), Facebook Pixel (9%).

Google Analytics
23%
Google Tag Manager
12%
Facebook Pixel
9%
Google Ads
5%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

169 products $46 avg 4 ads
Apparel & Accessories football merchandise world cup apparel
8 products $53 avg
Apparel & Accessories clothing store sports apparel
68 products $24 avg
Apparel & Accessories sports apparel football merchandise
466 products $35 avg
Sporting Goods sports store football merchandise
39 products $13 avg
Apparel & Accessories football merchandise sports clothing
124 products $17 avg
Apparel & Accessories arsenal football merchandise
98 products $35 avg
Apparel & Accessories football merchandise sports apparel
38 products $67 avg
Apparel & Accessories official team jerseys sports apparel
110 products $24 avg
889 products $41 avg

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FAQ

How many WooCommerce Football merchandise stores are there?

We currently track 394 active WooCommerce stores in the Football merchandise segment.

Are WooCommerce Football merchandise stores growing?

Yes. In the last 30 days, 81 new stores were indexed in the Football merchandise segment, showing a 21% monthly growth rate.

What is the average product price in WooCommerce Football merchandise stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.