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Topic
Updated May 25, 2026
WooCommerce

441 WooCommerce Fan merchandise Stores: Stats & Market Data (2026)

441 active WooCommerce stores fall into the Fan merchandise segment, with 146 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Toys & Games. 39% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

39%
Social media
2%
Meta ads
38%
Contact info
Total Stores
441
Active WooCommerce stores
New (30d)
146
Newly added in the last 30 days
Avg. Products
2,653
Among 440 stores with catalog data
Avg. Price
$43
Among 435 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

138 69 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

146 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 43%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 46 · 10%
10-49 137 · 31%
50-199 69 · 16%
200-999 90 · 20%
1k-4.9k 61 · 14%
5k+ 37 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
55% coverage
Arts & Entertainment
19% coverage
Toys & Games
16% coverage
Celebrations & Gifts
9% coverage
Sporting Goods
6% coverage
Books & Literature
3% coverage
Home & Garden
1% coverage
General Merchandise
1% coverage
Electronics
1% coverage
Baby & Kids 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,653 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,494. The strongest country concentrations are Germany, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 210 · 48%
$25-$49 137 · 31%
$50-$99 55 · 13%
$100-$199 22 · 5%
$200-$499 9 · 2%
$500+ 2 · 0%
Store currencies
USD 193 EUR 131 GBP 32 INR 10 PLN 8 AUD 5 CHF 5 BDT 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $43 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (33%), Instagram (29%), Twitter / X (15%).

Facebook
33%
Instagram
29%
Twitter / X
15%
YouTube
11%
TikTok
7%
LinkedIn
3%
Pinterest
2%

About 39% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (9%), Facebook Pixel (8%).

Google Analytics
18%
Google Tag Manager
9%
Facebook Pixel
8%
Google Ads
5%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $37 avg 21 ads
148 products $9 avg 13 ads
597 products $450 avg
Arts & Entertainment music photography rock music
159 products $81 avg
Celebrations & Gifts event tickets fan merchandise
10 products $51 avg
Arts & Entertainment football posters sports memorabilia
66 products $15 avg
Arts & Entertainment music cds fan merchandise
18 products $19 avg
Apparel & Accessories Arts & Entertainment Home & Garden fan merchandise clothing
18 products
Apparel & Accessories sports apparel fan merchandise
23 products $24 avg
Apparel & Accessories sportswear fan merchandise
Pokerchain - Pokerchain Taiwan (Province of China)
7 products $48 avg
Apparel & Accessories Celebrations & Gifts sports merchandise event tickets
1,744 products $93 avg
Toys & Games collectible card games starter decks

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FAQ

How many WooCommerce Fan merchandise stores are there?

We currently track 441 active WooCommerce stores in the Fan merchandise segment.

Are WooCommerce Fan merchandise stores growing?

Yes. In the last 30 days, 146 new stores were indexed in the Fan merchandise segment, showing a 33% monthly growth rate.

What is the average product price in WooCommerce Fan merchandise stores?

Among stores with pricing data, the average listed price is about $43, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.