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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

304 WooCommerce Fan merchandise Stores: Stats & Market Data (2026)

304 active WooCommerce stores fall into the Fan merchandise segment, with 76 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Toys & Games. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
43%
Contact info
Total Stores
304
Active WooCommerce stores
New (30d)
76
Newly added in the last 30 days
Avg. Products
2,119
Among 304 stores with catalog data
Avg. Price
$39
Among 296 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

76 38 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

76 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 16%
10-49 90 · 30%
50-199 47 · 15%
200-999 64 · 21%
1k-4.9k 36 · 12%
5k+ 19 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
53% coverage
Arts & Entertainment
21% coverage
Toys & Games
17% coverage
Celebrations & Gifts
7% coverage
Sporting Goods
5% coverage
Books & Literature
3% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Food & Beverages
0% coverage
Hardware
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,119 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,099. The strongest country concentrations are Germany, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 137 · 46%
$25-$49 101 · 34%
$50-$99 37 · 12%
$100-$199 14 · 5%
$200-$499 7 · 2%
Store currencies
USD 142 EUR 79 GBP 21 INR 9 BDT 4 AUD 3 CAD 3 PLN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (50%), Instagram (41%), Twitter / X (22%).

Facebook
50%
Instagram
41%
Twitter / X
22%
YouTube
16%
TikTok
13%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (13%), Facebook Pixel (10%).

Google Analytics
21%
Google Tag Manager
13%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,754 products $93 avg 2 ads
Apparel & Accessories sportswear fan merchandise
148 products $9 avg 10 ads
23 products $25 avg
Apparel & Accessories Toys & Games band merch music apparel
90 products $28 avg
Apparel & Accessories t-shirts fan merchandise
68 products $18 avg
Apparel & Accessories Celebrations & Gifts fan merchandise music fans
GEVAŞSPOR Türkiye
5 products $11 avg
Apparel & Accessories sports apparel fan merchandise
23 products $18 avg
Apparel & Accessories signed poster music merchandise
9 products $17 avg
Apparel & Accessories wrestling apparel
6 products $22 avg
Apparel & Accessories basketball league sports apparel
92 products $25 avg
Apparel & Accessories clothing fashion
60 products $16 avg
Apparel & Accessories football jerseys sports apparel
36 products $5 avg

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FAQ

How many WooCommerce Fan merchandise stores are there?

We currently track 304 active WooCommerce stores in the Fan merchandise segment.

Are WooCommerce Fan merchandise stores growing?

Yes. In the last 30 days, 76 new stores were indexed in the Fan merchandise segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Fan merchandise stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.