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Topic
Updated Apr 27, 2026
WooCommerce

670 WooCommerce Fashion boutique Stores: Stats & Market Data (2026)

670 active WooCommerce stores fall into the Fashion boutique segment, with 81 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Jewelry & Watches. 68% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

68%
Social media
2%
Meta ads
61%
Contact info
Total Stores
670
Active WooCommerce stores
New (30d)
81
Newly added in the last 30 days
Avg. Products
419
Among 668 stores with catalog data
Avg. Price
$163
Among 645 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

81 40 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

81 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 83 · 12%
10-49 189 · 28%
50-199 202 · 30%
200-999 148 · 22%
1k-4.9k 40 · 6%
5k+ 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment 3 Home & Garden 3 Food & Beverages 2 Wedding 2 Baby & Kids 1 Celebrations & Gifts 1

Among stores with catalog data, the 50-199 product range is most common. The average is 419 products per store. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are India, Greece, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 135 · 21%
$25-$49 157 · 24%
$50-$99 151 · 23%
$100-$199 103 · 16%
$200-$499 68 · 11%
$500+ 31 · 5%
Store currencies
EUR 229 USD 158 INR 41 GBP 22 PLN 17 BDT 16 COP 16 TRY 16

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $163 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (61%), Facebook (53%), TikTok (13%).

Instagram
61%
Facebook
53%
TikTok
13%
YouTube
7%
Twitter / X
6%
LinkedIn
3%
Pinterest
3%

Social media adoption is strong at 68%, and 2% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (25%), Facebook Pixel (19%), Google Tag Manager (14%).

Google Analytics
25%
Facebook Pixel
19%
Google Tag Manager
14%
Google Ads
6%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

186 products $16 avg 2 ads
Apparel & Accessories clothing store fashion boutique
1,236 products $142 avg 1 ads
Apparel & Accessories fashion boutique women's clothing
605 products $39 avg 128 ads
Apparel & Accessories plus size fashion women clothing store
47 products $26 avg
Apparel & Accessories women's dresses fashion boutique
174 products $177 avg
Apparel & Accessories fashion boutique clothing
94 products $1 avg
Apparel & Accessories female entrepreneurial fashion women clothing store
12 products $46 avg
Apparel & Accessories women's fashion clothing store
21 products $31 avg
Apparel & Accessories clothing store fashion boutique
80 products $37 avg
Apparel & Accessories fashion boutique women's fashion
267 products $53 avg
Apparel & Accessories summer dresses fashion boutique
613 products $55 avg
Apparel & Accessories women's clothing online fashion boutique
375 products $25 avg
Apparel & Accessories formal dresses clothing store

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FAQ

How many WooCommerce Fashion boutique stores are there?

We currently track 670 active WooCommerce stores in the Fashion boutique segment.

Are WooCommerce Fashion boutique stores growing?

Yes. In the last 30 days, 81 new stores were indexed in the Fashion boutique segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Fashion boutique stores?

Among stores with pricing data, the average listed price is about $163, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.