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Topic
Updated Apr 27, 2026
WooCommerce

296 WooCommerce Gems Stores: Stats & Market Data (2026)

296 active WooCommerce stores fall into the Gems segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Jewelry & Watches, Arts & Entertainment, Antiques & Collectibles. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
67%
Contact info
Total Stores
296
Active WooCommerce stores
New (30d)
47
Newly added in the last 30 days
Avg. Products
519
Among 295 stores with catalog data
Avg. Price
$870
Among 273 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

47 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 42 · 14%
10-49 67 · 23%
50-199 71 · 24%
200-999 87 · 29%
1k-4.9k 23 · 8%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Jewelry & Watches
55% coverage
Arts & Entertainment
26% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage
Adult
0% coverage
Celebrations & Gifts
0% coverage
Electronics
0% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 519 products per store. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are India, Italy, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 83 · 30%
$25-$49 34 · 12%
$50-$99 30 · 11%
$100-$199 32 · 12%
$200-$499 28 · 10%
$500+ 66 · 24%
Store currencies
USD 106 EUR 76 INR 30 GBP 13 BRL 6 AUD 5 ILS 5 CAD 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $870 because some stores price much higher, pulling it up. That's above the WooCommerce average of $420.

Social media platforms

Facebook (56%), Instagram (51%), YouTube (17%).

Facebook
56%
Instagram
51%
YouTube
17%
Twitter / X
10%
TikTok
9%
LinkedIn
6%
Pinterest
3%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (26%), Facebook Pixel (18%), Google Tag Manager (16%).

Google Analytics
26%
Facebook Pixel
18%
Google Tag Manager
16%
Google Ads
8%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

446 products $87 avg
Arts & Entertainment crystals gems
63 products $7 avg
Apparel & Accessories crystals gems
147 products $855 avg
Jewelry & Watches jewelry gems
44 products $96 avg
Jewelry & Watches gems rings
31 products $6 avg
Arts & Entertainment gems crystals
482 products $671 avg
Jewelry & Watches crystals natural products
140 products $49 avg
Jewelry & Watches gems gold
25 products $320 avg
Jewelry & Watches jewelry gems
649 products $122 avg
Jewelry & Watches jewelry watches
834 products $1851 avg
Jewelry & Watches watches jewelry
746 products $523 avg
Jewelry & Watches jewellery gems

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FAQ

How many WooCommerce Gems stores are there?

We currently track 296 active WooCommerce stores in the Gems segment.

Are WooCommerce Gems stores growing?

Yes. In the last 30 days, 47 new stores were indexed in the Gems segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce Gems stores?

Among stores with pricing data, the average listed price is about $870, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.