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WooCommerce topic analytics
Topic
Updated June 1, 2026
WooCommerce

5,167 WooCommerce Learning Stores: Stats & Market Data (2026)

5,167 active WooCommerce stores fall into the Learning segment, with 170 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Toys & Games. 53% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

53%
Social media
1%
Meta ads
60%
Contact info
Total Stores
5,167
Active WooCommerce stores
New (30d)
170
Newly added in the last 30 days
Avg. Products
345
Among 5,160 stores with catalog data
Avg. Price
$230
Among 4,902 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

670 335 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

170 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,238 · 43%
10-49 1,935 · 38%
50-199 598 · 12%
200-999 241 · 5%
1k-4.9k 90 · 2%
5k+ 58 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
92% coverage
Books & Literature
7% coverage
Toys & Games
2% coverage
Arts & Entertainment
2% coverage
Electronics
1% coverage
Software
0% coverage
Celebrations & Gifts 20 Baby & Kids 19 Apparel & Accessories 18 Home & Garden 16 Business & Industrial 13

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 345 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,552. The strongest country concentrations are India, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,903 · 39%
$25-$49 840 · 17%
$50-$99 743 · 15%
$100-$199 542 · 11%
$200-$499 513 · 10%
$500+ 361 · 7%
Store currencies
USD 2,052 EUR 764 INR 409 GBP 275 BRL 138 BDT 126 PLN 109 CAD 94

Among stores with pricing data, the most common price range is Under $25. The average is higher at $230 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (42%), Instagram (38%), YouTube (22%).

Facebook
42%
Instagram
38%
YouTube
22%
LinkedIn
15%
Twitter / X
13%
TikTok
6%
Pinterest
2%

Social media adoption is strong at 53%, and 1% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (14%), Facebook Pixel (13%).

Google Analytics
23%
Google Tag Manager
14%
Facebook Pixel
13%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

230 products $87 avg 1 ads
Education & Courses reiki masterclass
33 products $7 avg 6 ads
Education & Courses learning courses
22 products $10 avg 5 ads
Arts & Entertainment songwriting music
2,729 products $23 avg 10 ads
Education & Courses learning certification
16 products $62 avg 1 ads
Education & Courses learning education
6 products $21 avg 4 ads
Education & Courses learning webinars
8 products $4 avg 1 ads
Education & Courses digital-products online-education
13 products $56 avg 5 ads
Education & Courses educational training
27 products $41 avg
Education & Courses learning training
31 products $109 avg
Education & Courses training learning
33 products $6 avg
Toys & Games toys games
40 products $41 avg
Education & Courses learning education

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FAQ

How many WooCommerce Learning stores are there?

We currently track 5,167 active WooCommerce stores in the Learning segment.

Are WooCommerce Learning stores growing?

Yes. In the last 30 days, 170 new stores were indexed in the Learning segment, showing a 3% monthly growth rate.

What is the average product price in WooCommerce Learning stores?

Among stores with pricing data, the average listed price is about $230, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.