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Topic
Updated Apr 27, 2026
WooCommerce

65 WooCommerce Men grooming Stores: Stats & Market Data (2026)

65 active WooCommerce stores fall into the Men grooming segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 66% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

66%
Social media
3%
Meta ads
57%
Contact info
Total Stores
65
Active WooCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
498
Among 65 stores with catalog data
Avg. Price
$37
Among 61 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 25%
10-49 23 · 35%
50-199 11 · 17%
200-999 11 · 17%
1k-4.9k 3 · 5%
5k+ 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
91% coverage
Apparel & Accessories
9% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 498 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,098. The strongest country concentrations are Switzerland, United Kingdom, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 34 · 56%
$25-$49 16 · 26%
$50-$99 8 · 13%
$100-$199 2 · 3%
$200-$499 1 · 2%
Store currencies
EUR 16 USD 13 GBP 5 MXN 3 AUD 2 CHF 2 COP 2 MYR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (55%), Instagram (51%), TikTok (14%).

Facebook
55%
Instagram
51%
TikTok
14%
YouTube
14%
Twitter / X
5%
Pinterest
3%

Social media adoption is strong at 66%, and 3% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (25%), Facebook Pixel (23%).

Google Analytics
31%
Google Tag Manager
25%
Facebook Pixel
23%
Google Ads
20%
TikTok Pixel
5%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

7 products $23 avg
Beauty & Cosmetics men grooming beard care
9 products $20 avg
Apparel & Accessories barber shop men grooming
71 products $7 avg
Beauty & Cosmetics men grooming skincare
49 products $76 avg
Beauty & Cosmetics barber supplies men grooming
432 products $17 avg
Beauty & Cosmetics haircare men grooming
717 products $47 avg
Beauty & Cosmetics men grooming skincare
1,757 products $9 avg
Beauty & Cosmetics hair care products grooming supplies
1,168 products $13 avg
Beauty & Cosmetics vgr men grooming
24 products $25 avg 3 ads
Beauty & Cosmetics Health men grooming hair care
25 products $10 avg
Apparel & Accessories men grooming beard care
3,366 products $9 avg
Beauty & Cosmetics men grooming beard care
15 products $23 avg
Beauty & Cosmetics beard oil men grooming

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FAQ

How many WooCommerce Men grooming stores are there?

We currently track 65 active WooCommerce stores in the Men grooming segment.

Are WooCommerce Men grooming stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Men grooming segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Men grooming stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.