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Topic
Updated June 8, 2026
WooCommerce

380 WooCommerce Optical store Stores: Stats & Market Data (2026)

380 active WooCommerce stores fall into the Optical store segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $100-$199 range. The leading categories are Apparel & Accessories, Health, Electronics. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
68%
Contact info
Total Stores
380
Active WooCommerce stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
905
Among 380 stores with catalog data
Avg. Price
$167
Among 326 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

93 46 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

66 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 9%
10-49 95 · 25%
50-199 106 · 28%
200-999 104 · 27%
1k-4.9k 30 · 8%
5k+ 11 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
64% coverage
Health
14% coverage
Electronics
8% coverage
Beauty & Cosmetics
6% coverage
Home & Garden
4% coverage
General Merchandise
1% coverage
Arts & Entertainment 1 Education & Courses 1 Hardware 1

Among stores with catalog data, the 50-199 product range is most common. The average is 905 products per store. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Italy, Brazil, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 51 · 16%
$25-$49 51 · 16%
$50-$99 60 · 18%
$100-$199 77 · 24%
$200-$499 72 · 22%
$500+ 15 · 5%
Store currencies
EUR 130 USD 52 BRL 19 COP 15 PKR 13 INR 12 MXN 12 ARS 11

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $167. That's below the WooCommerce average of $422.

Social media platforms

Facebook (57%), Instagram (53%), YouTube (10%).

Facebook
57%
Instagram
53%
YouTube
10%
TikTok
8%
Twitter / X
7%
LinkedIn
5%
Pinterest
1%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (24%), Facebook Pixel (19%).

Google Analytics
28%
Google Tag Manager
24%
Facebook Pixel
19%
Google Ads
12%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

448 products $64 avg 1 ads
Apparel & Accessories Health eyewear optical store
674 products $31 avg 1 ads
Apparel & Accessories eyewear fashion sunglasses
eika.mx Mexico
28 products $70 avg
Apparel & Accessories Health optical store eyewear fashion
907 products $243 avg
Apparel & Accessories optical store sunglasses
167 products $290 avg
Apparel & Accessories designer glasses optical store
7 products $44 avg
Apparel & Accessories optical store glasses
184 products $174 avg
Apparel & Accessories eyeglasses store sunglasses shop
178 products $174 avg
Apparel & Accessories eyewear optical store
11 products $285 avg
Apparel & Accessories designer eyewear optical store
101 products $193 avg
Health optical store eyewear
453 products $410 avg
Apparel & Accessories luxury eyewear optical store

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FAQ

How many WooCommerce Optical store stores are there?

We currently track 380 active WooCommerce stores in the Optical store segment.

Are WooCommerce Optical store stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Optical store segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Optical store stores?

Among stores with pricing data, the average listed price is about $167, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.