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Topic
Updated June 8, 2026
WooCommerce

109 WooCommerce Optometry Stores: Stats & Market Data (2026)

109 active WooCommerce stores fall into the Optometry segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Apparel & Accessories, Beauty & Cosmetics. 72% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

72%
Social media
3%
Meta ads
77%
Contact info
Total Stores
109
Active WooCommerce stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
233
Among 108 stores with catalog data
Avg. Price
$278
Among 96 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

13 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 20 · 19%
10-49 31 · 29%
50-199 31 · 29%
200-999 21 · 19%
1k-4.9k 4 · 4%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
59% coverage
Apparel & Accessories
18% coverage
Beauty & Cosmetics
6% coverage
Education & Courses
6% coverage
Electronics
4% coverage
Business & Industrial
2% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 233 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Australia, South Africa, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 12%
$25-$49 25 · 26%
$50-$99 20 · 21%
$100-$199 19 · 20%
$200-$499 13 · 14%
$500+ 7 · 7%
Store currencies
USD 27 EUR 19 AUD 14 GBP 8 CAD 7 ZAR 7 COP 3 INR 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $278 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (67%), Instagram (61%), YouTube (18%).

Facebook
67%
Instagram
61%
YouTube
18%
Twitter / X
17%
LinkedIn
13%
TikTok
5%
Pinterest
1%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 3% run Meta ads. That's 26 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (40%), Facebook Pixel (18%).

Google Analytics
41%
Google Tag Manager
40%
Facebook Pixel
18%
Google Ads
14%
Pinterest Pixel
2%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

48 products $63 avg 10 ads
Health contact lenses eyecare store
218 products $30 avg
Education & Courses optometry optical-education
48 products $140 avg
Health eyecare optometry
66 products $105 avg
Health contact lenses eye care
10 products $245 avg
Health eyewear optometry
27 products $44 avg
Business & Industrial professional association medical supplies
10 products $29 avg
1,108 products $42 avg 4 ads
Health contact lenses vision care
53 products $98 avg
Health optometry eyewear
329 products $262 avg
Home & Garden eyewear contact-lenses
551 products $3108 avg
Health medical equipment auto lensmeter

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FAQ

How many WooCommerce Optometry stores are there?

We currently track 109 active WooCommerce stores in the Optometry segment.

Are WooCommerce Optometry stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Optometry segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Optometry stores?

Among stores with pricing data, the average listed price is about $278, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.