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Topic
Updated May 18, 2026
WooCommerce

108 WooCommerce Optometry Stores: Stats & Market Data (2026)

108 active WooCommerce stores fall into the Optometry segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Apparel & Accessories, Beauty & Cosmetics. 69% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

69%
Social media
3%
Meta ads
70%
Contact info
Total Stores
108
Active WooCommerce stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
261
Among 107 stores with catalog data
Avg. Price
$280
Among 95 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 18%
10-49 30 · 28%
50-199 30 · 28%
200-999 22 · 21%
1k-4.9k 5 · 5%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
58% coverage
Apparel & Accessories
18% coverage
Beauty & Cosmetics
6% coverage
Education & Courses
6% coverage
Electronics
4% coverage
Business & Industrial
2% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 261 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,368. The strongest country concentrations are Australia, South Africa, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 14%
$25-$49 23 · 24%
$50-$99 19 · 20%
$100-$199 17 · 18%
$200-$499 16 · 17%
$500+ 7 · 7%
Store currencies
USD 25 EUR 20 AUD 15 GBP 8 CAD 7 ZAR 6 COP 3 INR 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $280 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (64%), Instagram (57%), YouTube (19%).

Facebook
64%
Instagram
57%
YouTube
19%
Twitter / X
18%
LinkedIn
11%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 69%, and 3% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (38%), Facebook Pixel (17%).

Google Analytics
41%
Google Tag Manager
38%
Facebook Pixel
17%
Google Ads
13%
Pinterest Pixel
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $342 avg 2 ads
Health eye care optometry
446 products $58 avg
Health optical equipment ophthalmology
51 products $100 avg
Health eye care contact lenses
6 products $65 avg
Education & Courses optometry professional-education
Lazuli Eye Clinic South Africa
19 products $171 avg
329 products $293 avg
Apparel & Accessories optometry eyewear
49 products $71 avg
Beauty & Cosmetics eye care optometry
79 products $7214 avg
Health eyewear contact-lenses
23 products $116 avg
Health eyewear optometry

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FAQ

How many WooCommerce Optometry stores are there?

We currently track 108 active WooCommerce stores in the Optometry segment.

Are WooCommerce Optometry stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Optometry segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Optometry stores?

Among stores with pricing data, the average listed price is about $280, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.