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Topic
Updated Apr 6, 2026
WooCommerce

84 WooCommerce Parfum Stores: Stats & Market Data (2026)

84 active WooCommerce stores fall into the Parfum segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 80% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

80%
Social media
4%
Meta ads
61%
Contact info
Total Stores
84
Active WooCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
933
Among 84 stores with catalog data
Avg. Price
$76
Among 80 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 7%
10-49 18 · 21%
50-199 31 · 37%
200-999 20 · 24%
1k-4.9k 8 · 10%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
79% coverage
Home & Garden
20% coverage
Apparel & Accessories
5% coverage
Adult
1% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage
Office Supplies
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 933 products per store. That's larger than the WooCommerce average of 877. The strongest country concentrations are Türkiye, Hungary, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 57%
$25-$49 10 · 12%
$50-$99 11 · 14%
$100-$199 10 · 12%
$200-$499 2 · 2%
$500+ 1 · 1%
Store currencies
EUR 36 TRY 12 USD 7 MAD 6 HUF 5 INR 4 IDR 3 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $76 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (65%), Instagram (61%), TikTok (14%).

Facebook
65%
Instagram
61%
TikTok
14%
YouTube
10%
Twitter / X
7%
LinkedIn
6%
Pinterest
1%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 4% run Meta ads. That's 12 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (35%), Facebook Pixel (24%), Google Tag Manager (23%).

Google Analytics
35%
Facebook Pixel
24%
Google Tag Manager
23%
Google Ads
17%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

277 products $2518 avg 1 ads
Jewelry & Watches luxury watches u-boat
18 products $13 avg
Beauty & Cosmetics mens parfum
41 products $11 avg
Home & Garden parfum senteurs
143 products $12 avg
Beauty & Cosmetics parfüm kokular
578 products $16 avg
Beauty & Cosmetics perfumes edt
7 products $6 avg
Home & Garden parfum parfum pembuatan
390 products $17 avg
Beauty & Cosmetics Home & Garden parfum skincare
163 products $19 avg
Beauty & Cosmetics skincare products cosmetics store
2,141 products $16 avg
Beauty & Cosmetics parfum cosmetics
25 products $140 avg
Beauty & Cosmetics parfum scented-products
15 products $6 avg
Beauty & Cosmetics perfume fragrance store

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FAQ

How many WooCommerce Parfum stores are there?

We currently track 84 active WooCommerce stores in the Parfum segment.

Are WooCommerce Parfum stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Parfum segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Parfum stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.