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Topic
Updated May 18, 2026
WooCommerce

390 WooCommerce Professional hair products Stores: Stats & Market Data (2026)

390 active WooCommerce stores fall into the Professional hair products segment, with 196 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Education & Courses. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
60%
Contact info
Total Stores
390
Active WooCommerce stores
New (30d)
196
Newly added in the last 30 days
Avg. Products
1,302
Among 390 stores with catalog data
Avg. Price
$47
Among 352 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

132 66 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

196 new stores were added in the past 30 days — 50% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 4%
10-49 95 · 24%
50-199 140 · 36%
200-999 86 · 22%
1k-4.9k 45 · 12%
5k+ 10 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories 1 Education & Courses 1 Furniture 1

Among stores with catalog data, the 50-199 product range is most common. The average is 1,302 products per store. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Italy, Romania, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 162 · 46%
$25-$49 129 · 37%
$50-$99 43 · 12%
$100-$199 14 · 4%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
EUR 166 USD 46 RON 23 BRL 17 GBP 16 PLN 15 CLP 9 CAD 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $47 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (56%), Facebook (54%), YouTube (14%).

Instagram
56%
Facebook
54%
YouTube
14%
TikTok
11%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Tag Manager (32%), Google Analytics (31%), Facebook Pixel (23%).

Google Tag Manager
32%
Google Analytics
31%
Facebook Pixel
23%
Google Ads
14%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

701 products $31 avg
Beauty & Cosmetics professional hair products family haircare
104 products $26 avg 2 ads
Beauty & Cosmetics hair dye professional hair products
222 products $14 avg
Beauty & Cosmetics hairdressing haircare
819 products $8 avg
Beauty & Cosmetics professional hair products beauty salon supplies
26 products $25 avg
Beauty & Cosmetics hair products hair care store
212 products $20 avg
Beauty & Cosmetics professional hair products haircare
1,437 products $9 avg
Beauty & Cosmetics professional hair products shampoo
19 products $43 avg
Beauty & Cosmetics haircare salon products shampoo and treatments
64 products $38 avg
Beauty & Cosmetics professional hair products hair styling products
490 products $14 avg
Beauty & Cosmetics professional hair products beauty salon supplies
48 products $12 avg
Beauty & Cosmetics professional hair products cosmetic supplies
81 products $14 avg
Beauty & Cosmetics professional hair products hair treatments

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FAQ

How many WooCommerce Professional hair products stores are there?

We currently track 390 active WooCommerce stores in the Professional hair products segment.

Are WooCommerce Professional hair products stores growing?

Yes. In the last 30 days, 196 new stores were indexed in the Professional hair products segment, showing a 50% monthly growth rate.

What is the average product price in WooCommerce Professional hair products stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.