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WooCommerce topic analytics
Topic
Updated Apr 6, 2026
WooCommerce

1,751 WooCommerce Software Stores: Stats & Market Data (2026)

1,751 active WooCommerce stores fall into the Software segment, with 141 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
64%
Contact info
Total Stores
1,751
Active WooCommerce stores
New (30d)
141
Newly added in the last 30 days
Avg. Products
181
Among 1,734 stores with catalog data
Avg. Price
$351
Among 1,599 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

121 60 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

141 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 650 · 37%
10-49 592 · 34%
50-199 295 · 17%
200-999 140 · 8%
1k-4.9k 50 · 3%
5k+ 7 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
76% coverage
Electronics
16% coverage
Education & Courses
9% coverage
Arts & Entertainment
4% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 181 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 699 · 44%
$25-$49 215 · 13%
$50-$99 210 · 13%
$100-$199 141 · 9%
$200-$499 161 · 10%
$500+ 173 · 11%
Store currencies
USD 769 INR 231 EUR 196 BDT 104 GBP 71 BRL 27 VND 27 MYR 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $351 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (48%), Instagram (27%), YouTube (19%).

Facebook
48%
Instagram
27%
YouTube
19%
Twitter / X
16%
LinkedIn
14%
TikTok
5%
Pinterest
2%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns. That's 13 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (16%), Facebook Pixel (15%).

Google Analytics
22%
Google Tag Manager
16%
Facebook Pixel
15%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

444 products $17 avg 1 ads
Electronics electronics store computers
824 products $5 avg 1 ads
Software travel software
13 products $53 avg 9 ads
Software software digital-download
44 products $4 avg 1 ads
Education & Courses Books & Literature Software digital products online learning
100 products $216 avg
Electronics Software technology store electronics retailer
58 products $38 avg
Hardware software hardware
84 products $37 avg
Software software digital products
21 products $215 avg
Education & Courses software courses
26 products $4 avg
Software software digital-products
131 products $262 avg
Electronics computers pcs

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FAQ

How many WooCommerce Software stores are there?

We currently track 1,751 active WooCommerce stores in the Software segment.

Are WooCommerce Software stores growing?

Yes. In the last 30 days, 141 new stores were indexed in the Software segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Software stores?

Among stores with pricing data, the average listed price is about $351, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.