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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

843 WooCommerce Subscription Stores: Stats & Market Data (2026)

843 active WooCommerce stores fall into the Subscription segment, with 98 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 52% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
58%
Contact info
Total Stores
843
Active WooCommerce stores
New (30d)
98
Newly added in the last 30 days
Avg. Products
42
Among 843 stores with catalog data
Avg. Price
$190
Among 822 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

86 43 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

98 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 464 · 55%
10-49 287 · 34%
50-199 77 · 9%
200-999 13 · 2%
1k-4.9k 1 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
18% coverage
Electronics
15% coverage
Education & Courses
14% coverage
Food & Beverages
9% coverage
Books & Literature
8% coverage
Business & Industrial
5% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
4% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
3% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 42 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,371. The strongest country concentrations are United Kingdom, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 339 · 41%
$25-$49 183 · 22%
$50-$99 117 · 14%
$100-$199 83 · 10%
$200-$499 55 · 7%
$500+ 45 · 5%
Store currencies
USD 393 EUR 133 GBP 57 INR 39 CAD 26 AUD 22 BDT 18 ZAR 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $190 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (42%), Instagram (37%), Twitter / X (20%).

Facebook
42%
Instagram
37%
Twitter / X
20%
YouTube
18%
LinkedIn
10%
TikTok
6%
Pinterest
2%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (17%), Facebook Pixel (14%).

Google Analytics
33%
Google Tag Manager
17%
Facebook Pixel
14%
Google Ads
7%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

134 products $3 avg 2 ads
Books & Literature magazine subscription
8 products $52 avg 1 ads
Celebrations & Gifts gift card subscription
23 products $15 avg 11 ads
Business & Industrial social media marketing instagram followers
24 products $13 avg 2 ads
Arts & Entertainment magazine online magazine
78 products $548 avg 130 ads
Education & Courses wellness coaching
74 products $161 avg 15 ads
12 products $20 avg
Food & Beverages Apparel & Accessories coffee beverages
107 products $11 avg 2 ads
Books & Literature Education & Courses sustainable living permaculture
22 products $108 avg
Electronics subscription connections
6 products $388 avg
31 products $32 avg
Education & Courses yoga formation
649 products $1 avg
Books & Literature politics news

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FAQ

How many WooCommerce Subscription stores are there?

We currently track 843 active WooCommerce stores in the Subscription segment.

Are WooCommerce Subscription stores growing?

Yes. In the last 30 days, 98 new stores were indexed in the Subscription segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Subscription stores?

Among stores with pricing data, the average listed price is about $190, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.