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WooCommerce topic analytics
Topic
Updated Apr 27, 2026
WooCommerce

827 WooCommerce Subscription Stores: Stats & Market Data (2026)

827 active WooCommerce stores fall into the Subscription segment, with 91 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 54% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

54%
Social media
4%
Meta ads
55%
Contact info
Total Stores
827
Active WooCommerce stores
New (30d)
91
Newly added in the last 30 days
Avg. Products
42
Among 827 stores with catalog data
Avg. Price
$178
Among 806 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

87 43 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

91 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 471 · 57%
10-49 273 · 33%
50-199 68 · 8%
200-999 13 · 2%
1k-4.9k 1 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
19% coverage
Electronics
15% coverage
Education & Courses
14% coverage
Food & Beverages
9% coverage
Books & Literature
8% coverage
Business & Industrial
5% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
4% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
3% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 42 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,089. The strongest country concentrations are United Kingdom, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 320 · 40%
$25-$49 188 · 23%
$50-$99 120 · 15%
$100-$199 78 · 10%
$200-$499 56 · 7%
$500+ 44 · 5%
Store currencies
USD 395 EUR 127 GBP 53 INR 37 CAD 27 AUD 22 BDT 18 ZAR 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $178 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (46%), Instagram (38%), Twitter / X (19%).

Facebook
46%
Instagram
38%
Twitter / X
19%
YouTube
18%
LinkedIn
11%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 54%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (18%), Facebook Pixel (14%).

Google Analytics
34%
Google Tag Manager
18%
Facebook Pixel
14%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $44 avg 28 ads
31 products $32 avg 1 ads
Education & Courses yoga formation
107 products $11 avg 9 ads
Books & Literature Education & Courses sustainable living permaculture
52 products $15 avg 2 ads
Food & Beverages avocado fruit
19 products $68 avg 1 ads
Education & Courses e-book courses
106 products $10 avg 1 ads
Arts & Entertainment digital magazine subscription
15 products $295 avg
Education & Courses fitness training
3,744 products $7 avg
Arts & Entertainment art magazine subscription
25 products $219 avg
Electronics virtual reality indoor cycling
653 products $2 avg
Books & Literature politics news
17 products $22 avg
Apparel & Accessories Celebrations & Gifts merchandise subscription
7 products $14 avg
Education & Courses master classes subscription

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FAQ

How many WooCommerce Subscription stores are there?

We currently track 827 active WooCommerce stores in the Subscription segment.

Are WooCommerce Subscription stores growing?

Yes. In the last 30 days, 91 new stores were indexed in the Subscription segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Subscription stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.