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Topic
Updated Apr 6, 2026
WooCommerce

510 WooCommerce Sports merchandise Stores: Stats & Market Data (2026)

510 active WooCommerce stores fall into the Sports merchandise segment, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 70% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

70%
Social media
3%
Meta ads
54%
Contact info
Total Stores
510
Active WooCommerce stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
3,147
Among 508 stores with catalog data
Avg. Price
$51
Among 487 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

32 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 78 · 15%
10-49 142 · 28%
50-199 81 · 16%
200-999 76 · 15%
1k-4.9k 66 · 13%
5k+ 65 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
44% coverage
Sporting Goods
12% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
4% coverage
Toys & Games
3% coverage
Home & Garden
1% coverage
Books & Literature
1% coverage
Food & Beverages
0% coverage
Antiques & Collectibles 1 Business & Industrial 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,147 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 141 · 29%
$25-$49 213 · 44%
$50-$99 103 · 21%
$100-$199 22 · 5%
$200-$499 7 · 1%
$500+ 1 · 0%
Store currencies
USD 273 EUR 74 GBP 40 AUD 20 CAD 18 PLN 8 INR 7 ZAR 7

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $51 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (61%), Instagram (50%), Twitter / X (28%).

Facebook
61%
Instagram
50%
Twitter / X
28%
YouTube
19%
TikTok
11%
LinkedIn
7%
Pinterest
5%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (20%), Facebook Pixel (16%).

Google Analytics
31%
Google Tag Manager
20%
Facebook Pixel
16%
Google Ads
7%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

745 products $42 avg 2 ads
Apparel & Accessories sports merchandise fan apparel
14 products $56 avg 1 ads
Apparel & Accessories sports merchandise team apparel
27 products $23 avg
Apparel & Accessories Business & Industrial sports apparel custom gear
158 products $32 avg
8 products $22 avg
Apparel & Accessories sports merchandise nascar
2,597 products $35 avg
Apparel & Accessories sports merchandise football fan gear
7 products $32 avg
Sporting Goods sports merchandise fitness gear
12 products $167 avg
Sporting Goods wheelchair basketball sports memorabilia
81 products $58 avg
Sporting Goods sports merchandise cycling gear
96 products $18 avg
Apparel & Accessories Celebrations & Gifts custom apparel sports merchandise
20 products $58 avg
Apparel & Accessories basketball sports merchandise

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FAQ

How many WooCommerce Sports merchandise stores are there?

We currently track 510 active WooCommerce stores in the Sports merchandise segment.

Are WooCommerce Sports merchandise stores growing?

Yes. In the last 30 days, 32 new stores were indexed in the Sports merchandise segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Sports merchandise stores?

Among stores with pricing data, the average listed price is about $51, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.