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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

135 WooCommerce Subscription box Stores: Stats & Market Data (2026)

135 active WooCommerce stores fall into the Subscription box segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Beauty & Cosmetics. 66% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

66%
Social media
6%
Meta ads
53%
Contact info
Total Stores
135
Active WooCommerce stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
576
Among 135 stores with catalog data
Avg. Price
$56
Among 131 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

40 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 50 · 37%
10-49 55 · 41%
50-199 22 · 16%
200-999 5 · 4%
1k-4.9k 1 · 1%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
30% coverage
Celebrations & Gifts
20% coverage
Beauty & Cosmetics
7% coverage
Apparel & Accessories
5% coverage
Software
5% coverage
Home & Garden
4% coverage
Toys & Games
4% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Education & Courses
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 576 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are United Kingdom, Brazil, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 47 · 36%
$25-$49 41 · 31%
$50-$99 22 · 17%
$100-$199 17 · 13%
$200-$499 4 · 3%
Store currencies
USD 60 EUR 26 GBP 16 BRL 5 AUD 4 ZAR 4 CAD 2 CHF 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $56 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (59%), Facebook (55%), Twitter / X (16%).

Instagram
59%
Facebook
55%
Twitter / X
16%
TikTok
12%
LinkedIn
10%
YouTube
10%
Pinterest
4%

Social media adoption is strong at 66%, and 6% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (33%), Facebook Pixel (26%), Google Tag Manager (21%).

Google Analytics
33%
Facebook Pixel
26%
Google Tag Manager
21%
Google Ads
16%
TikTok Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

66 products $11 avg
Animals & Pet Supplies pet store dog toys
33 products $41 avg
Celebrations & Gifts holiday gifts party supplies
20 products $170 avg
Celebrations & Gifts Education & Courses surprise gift box city tour voucher
259 products $63 avg
Food & Beverages gin spirits
8 products $95 avg
Education & Courses kids science kits stem education
15 products $128 avg
Food & Beverages coffee beverages
12 products $77 avg
Food & Beverages subscription box food samples
115 products $8 avg 2 ads
Food & Beverages sugar-free cookies gullon twins zero
8 products $116 avg
Celebrations & Gifts subscription box sensory experience
5 products $111 avg
Celebrations & Gifts gift box subscription box
11 products $115 avg
Education & Courses online courses subscription box
10 products $392 avg
Food & Beverages fresh vegetables regional produce

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FAQ

How many WooCommerce Subscription box stores are there?

We currently track 135 active WooCommerce stores in the Subscription box segment.

Are WooCommerce Subscription box stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Subscription box segment, showing a 30% monthly growth rate.

What is the average product price in WooCommerce Subscription box stores?

Among stores with pricing data, the average listed price is about $56, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.