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Topic
Updated May 18, 2026
WooCommerce

1,158 WooCommerce Swimwear Stores: Stats & Market Data (2026)

1,158 active WooCommerce stores fall into the Swimwear segment, with 533 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Adult. 46% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
44%
Contact info
Total Stores
1,158
Active WooCommerce stores
New (30d)
533
Newly added in the last 30 days
Avg. Products
1,278
Among 1,156 stores with catalog data
Avg. Price
$76
Among 1,111 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

330 165 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

533 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 63 · 5%
10-49 279 · 24%
50-199 318 · 28%
200-999 339 · 29%
1k-4.9k 112 · 10%
5k+ 45 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Sporting Goods
6% coverage
Adult
2% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Arts & Entertainment 2 Health 2 Toys & Games 2

Among stores with catalog data, the 200-999 product range is most common. The average is 1,278 products per store. That's smaller than the WooCommerce average of 1,371. The strongest country concentrations are Brazil, Greece, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 234 · 21%
$25-$49 394 · 35%
$50-$99 314 · 28%
$100-$199 134 · 12%
$200-$499 27 · 2%
$500+ 8 · 1%
Store currencies
USD 471 EUR 293 BRL 45 GBP 42 COP 35 AUD 32 ILS 17 MXN 17

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $76 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (41%), Facebook (34%), TikTok (7%).

Instagram
41%
Facebook
34%
TikTok
7%
YouTube
6%
Twitter / X
5%
Pinterest
3%
LinkedIn
1%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (16%), Google Tag Manager (12%).

Google Analytics
23%
Facebook Pixel
16%
Google Tag Manager
12%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

446 products $64 avg 1 ads
Apparel & Accessories swimwear bikinis
89 products $74 avg 1 ads
Apparel & Accessories swimwear fashion
46 products $12 avg 2 ads
Apparel & Accessories swimwear cover up
38 products $53 avg
Apparel & Accessories swimwear bikinis
117 products $35 avg
Apparel & Accessories sarongs batik fabrics
30 products $26 avg
Apparel & Accessories swimwear breezy
79 products $150 avg
Apparel & Accessories swimwear eco-friendly
67 products $27 avg
Apparel & Accessories camouflage clothing men's tees
45 products $11 avg
Apparel & Accessories men's underwear swimwear

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FAQ

How many WooCommerce Swimwear stores are there?

We currently track 1,158 active WooCommerce stores in the Swimwear segment.

Are WooCommerce Swimwear stores growing?

Yes. In the last 30 days, 533 new stores were indexed in the Swimwear segment, showing a 46% monthly growth rate.

What is the average product price in WooCommerce Swimwear stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.