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WooCommerce topic analytics
Topic
Updated June 22, 2026
WooCommerce

2,012 WooCommerce Swimwear Stores: Stats & Market Data (2026)

2,012 active WooCommerce stores fall into the Swimwear segment, with 250 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 45% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

45%
Social media
2%
Meta ads
43%
Contact info
Total Stores
2,012
Active WooCommerce stores
New (30d)
250
Newly added in the last 30 days
Avg. Products
1,788
Among 2,008 stores with catalog data
Avg. Price
$72
Among 1,915 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

570 285 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

250 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 102 · 5%
10-49 480 · 24%
50-199 557 · 28%
200-999 556 · 28%
1k-4.9k 201 · 10%
5k+ 112 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Sporting Goods
6% coverage
Celebrations & Gifts
2% coverage
Home & Garden
1% coverage
Adult
1% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Toys & Games 9 Arts & Entertainment 8 Travel 4

Among stores with catalog data, the 50-199 product range is most common. The average is 1,788 products per store. That's larger than the WooCommerce average of 1,576. The strongest country concentrations are Brazil, Greece, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 442 · 23%
$25-$49 672 · 35%
$50-$99 528 · 28%
$100-$199 209 · 11%
$200-$499 46 · 2%
$500+ 18 · 1%
Store currencies
USD 756 EUR 542 BRL 102 GBP 70 AUD 60 COP 52 ILS 35 MXN 26

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (40%), Facebook (32%), TikTok (6%).

Instagram
40%
Facebook
32%
TikTok
6%
YouTube
5%
Twitter / X
4%
Pinterest
2%
LinkedIn
1%

About 45% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (14%), Google Tag Manager (11%).

Google Analytics
22%
Facebook Pixel
14%
Google Tag Manager
11%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,097 products $27 avg 8 ads
Apparel & Accessories Women's Clothing Swimwear
70 products $58 avg 3 ads
Apparel & Accessories Swimwear
29 products $93 avg
Apparel & Accessories Swimwear
70 products $51 avg
Apparel & Accessories Swimwear
33 products $132 avg
Apparel & Accessories Dresses Swimwear
288 products $22 avg
646 products $72 avg
Apparel & Accessories Swimwear Men's Fashion
60 products $71 avg
Apparel & Accessories Swimwear Women's Fashion
86 products $45 avg
Apparel & Accessories Swimwear
3,330 products $106 avg
Apparel & Accessories Women's Fashion Clothing
159 products $20 avg
Apparel & Accessories Toys & Games Baby Clothing Swimwear
66 products $165 avg
Apparel & Accessories Swimwear

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FAQ

How many WooCommerce Swimwear stores are there?

We currently track 2,012 active WooCommerce stores in the Swimwear segment.

Are WooCommerce Swimwear stores growing?

Yes. In the last 30 days, 250 new stores were indexed in the Swimwear segment, showing a 12% monthly growth rate.

What is the average product price in WooCommerce Swimwear stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.