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Topic
Updated Apr 27, 2026
WooCommerce

817 WooCommerce Swimwear Stores: Stats & Market Data (2026)

817 active WooCommerce stores fall into the Swimwear segment, with 192 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 60% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

60%
Social media
3%
Meta ads
47%
Contact info
Total Stores
817
Active WooCommerce stores
New (30d)
192
Newly added in the last 30 days
Avg. Products
811
Among 815 stores with catalog data
Avg. Price
$83
Among 783 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

191 95 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

192 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 66 · 8%
10-49 227 · 28%
50-199 232 · 28%
200-999 216 · 27%
1k-4.9k 59 · 7%
5k+ 15 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Sporting Goods
4% coverage
Celebrations & Gifts
2% coverage
Adult
2% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Health 3 Toys & Games 2 Arts & Entertainment 1

Among stores with catalog data, the 50-199 product range is most common. The average is 811 products per store. That's smaller than the WooCommerce average of 1,092. The strongest country concentrations are Brazil, Greece, Israel.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 158 · 20%
$25-$49 270 · 34%
$50-$99 221 · 28%
$100-$199 106 · 14%
$200-$499 22 · 3%
$500+ 6 · 1%
Store currencies
USD 310 EUR 206 BRL 35 COP 33 AUD 24 GBP 16 MXN 15 ILS 13

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $83 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Instagram (54%), Facebook (48%), TikTok (9%).

Instagram
54%
Facebook
48%
TikTok
9%
YouTube
7%
Twitter / X
6%
Pinterest
3%
LinkedIn
1%

Social media adoption is strong at 60%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Facebook Pixel (21%), Google Tag Manager (14%).

Google Analytics
28%
Facebook Pixel
21%
Google Tag Manager
14%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

402 products $67 avg 2 ads
Apparel & Accessories bikinis swimwear
218 products $97 avg 6 ads
Apparel & Accessories lingerie underwear
632 products $191 avg 1 ads
Apparel & Accessories bikini beachwear
96 products $65 avg 2 ads
Apparel & Accessories fashion clothing
241 products $962 avg
Apparel & Accessories bikinis swimwear
12 products $29 avg
Sporting Goods swimsuit swimwear
22 products $168 avg
Apparel & Accessories swimwear bikini
205 products $87 avg
Apparel & Accessories beachwear bikinis
10 products $50 avg
Apparel & Accessories swimwear beachwear
6 products $184 avg
Apparel & Accessories swimwear fashion
57 products $19 avg
Apparel & Accessories swimming gear swimwear
66 products $164 avg
Apparel & Accessories beachwear bikinis

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FAQ

How many WooCommerce Swimwear stores are there?

We currently track 817 active WooCommerce stores in the Swimwear segment.

Are WooCommerce Swimwear stores growing?

Yes. In the last 30 days, 192 new stores were indexed in the Swimwear segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Swimwear stores?

Among stores with pricing data, the average listed price is about $83, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.