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Topic
Updated June 8, 2026
WooCommerce

1,296 WooCommerce Swimwear Stores: Stats & Market Data (2026)

1,296 active WooCommerce stores fall into the Swimwear segment, with 308 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Celebrations & Gifts. 46% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
43%
Contact info
Total Stores
1,296
Active WooCommerce stores
New (30d)
308
Newly added in the last 30 days
Avg. Products
1,621
Among 1,292 stores with catalog data
Avg. Price
$74
Among 1,240 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

433 216 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

308 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 61 · 5%
10-49 299 · 23%
50-199 347 · 27%
200-999 387 · 30%
1k-4.9k 132 · 10%
5k+ 66 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Sporting Goods
7% coverage
Celebrations & Gifts
2% coverage
Adult
2% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Jewelry & Watches
1% coverage
Toys & Games 6 Health 3 Arts & Entertainment 2

Among stores with catalog data, the 200-999 product range is most common. The average is 1,621 products per store. That's larger than the WooCommerce average of 1,565. The strongest country concentrations are Brazil, Greece, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 288 · 23%
$25-$49 435 · 35%
$50-$99 341 · 28%
$100-$199 137 · 11%
$200-$499 29 · 2%
$500+ 10 · 1%
Store currencies
USD 522 EUR 330 BRL 48 GBP 47 AUD 40 COP 35 ILS 18 MXN 18

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $74 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (40%), Facebook (34%), TikTok (7%).

Instagram
40%
Facebook
34%
TikTok
7%
Twitter / X
5%
YouTube
5%
Pinterest
3%
LinkedIn
1%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (14%), Google Tag Manager (11%).

Google Analytics
22%
Facebook Pixel
14%
Google Tag Manager
11%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

89 products $74 avg 1 ads
Apparel & Accessories swimwear fashion
153 products $46 avg 1 ads
Apparel & Accessories women clothing dresses
446 products $64 avg 1 ads
Apparel & Accessories swimwear bikinis
2,035 products $17 avg 4 ads
Apparel & Accessories women's clothing swimwear
40 products $53 avg
Apparel & Accessories bikini clothing
Ovitio General Trading United Arab Emirates
97 products $17 avg
Apparel & Accessories Adult women's clothing lingerie
82 products $38 avg
Apparel & Accessories bikinis swimwear
417 products $41 avg
Apparel & Accessories bikini swimwear
266 products $72 avg
Apparel & Accessories Celebrations & Gifts beachwear boutique women's clothing
1,707 products $101 avg
Apparel & Accessories swimwear underwear
27 products
Apparel & Accessories swimwear beachwear
596 products $164 avg
Apparel & Accessories bathing-suits swimwear

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FAQ

How many WooCommerce Swimwear stores are there?

We currently track 1,296 active WooCommerce stores in the Swimwear segment.

Are WooCommerce Swimwear stores growing?

Yes. In the last 30 days, 308 new stores were indexed in the Swimwear segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Swimwear stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.