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Topic
Updated Apr 6, 2026
WooCommerce

98 WooCommerce Toothpaste Stores: Stats & Market Data (2026)

98 active WooCommerce stores fall into the Toothpaste segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 78% maintain social media profiles — Facebook leads — and 8% run Meta ad campaigns.

78%
Social media
8%
Meta ads
69%
Contact info
Total Stores
98
Active WooCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
121
Among 98 stores with catalog data
Avg. Price
$22
Among 91 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

8 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 32 · 33%
10-49 29 · 30%
50-199 23 · 23%
200-999 10 · 10%
1k-4.9k 4 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
62% coverage
Health
39% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 121 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 879. The strongest country concentrations are Lithuania, Poland, Estonia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 62 · 68%
$25-$49 21 · 23%
$50-$99 7 · 8%
$100-$199 1 · 1%
Store currencies
USD 25 EUR 23 INR 6 PLN 4 THB 4 BDT 3 TWD 3 AUD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $22 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (71%), Instagram (55%), YouTube (17%).

Facebook
71%
Instagram
55%
YouTube
17%
Twitter / X
12%
TikTok
8%
LinkedIn
4%
Pinterest
4%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 8% run Meta ads. That's 10 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Tag Manager (41%), Google Analytics (38%), Facebook Pixel (29%).

Google Tag Manager
41%
Google Analytics
38%
Facebook Pixel
29%
Google Ads
13%
TikTok Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $19 avg 1 ads
Beauty & Cosmetics dental products lip care
247 products $12 avg 1 ads
Health oral care hygiene
Home - liebwerk Switzerland
20 products $8 avg
Home & Garden toothpaste toothbrushes
17 products $58 avg
Beauty & Cosmetics Health personal-care hygiene-products
54 products $8 avg 7 ads
Health toothpaste dental-care
26 products $23 avg
Beauty & Cosmetics oral care teeth whitening
106 products $16 avg
Health oral care dental products
5 products $10 avg
Beauty & Cosmetics toothpaste oral care
45 products $7 avg
Health dental care toothpaste
1,158 products $12 avg
Beauty & Cosmetics oral hygiene toothbrushes
Lacalut North Macedonia
52 products $4 avg
Health oral care toothpaste

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FAQ

How many WooCommerce Toothpaste stores are there?

We currently track 98 active WooCommerce stores in the Toothpaste segment.

Are WooCommerce Toothpaste stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Toothpaste segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Toothpaste stores?

Among stores with pricing data, the average listed price is about $22, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.