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WooCommerce stores in Estonia

BootLeads tracks 7,136 active WooCommerce stores associated with Estonia.

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Updated

Search these stores See examples
Active stores
7,136
Public storefronts in this report
New in the last 30 days
61
First found by BootLeads, not launch dates
Share of WooCommerce
0.2%
Of all active WooCommerce stores
Median products
49
99% of stores have this data

Key findings

  • The median store lists 49 products, 75% above the overall platform median.
  • The median store prices its products at $41.37 on average, 10% above the overall platform median.
  • Home & Garden is the most common related category in this report.
  • 65% of stores show a public social profile.

Examples of WooCommerce stores in Estonia

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Zaba Lemmikloomapood – Premium koera- ja kassitoit otse maaletoojaltzaba.ee Estonia Cat Supplies 921 $16.96
RUP.ee e-pood avaleht - RUP.ee e-poodpood.rup.ee Estonia SaaS & Subscriptions 112 $94.39
KBM Tervis | e-pood | www.kbmtervis.eekbmtervis.ee Estonia Vitamins & Supplements 54 $13.47
ORIONFIT OÜorionfit.ee Estonia Vitamins & Supplements 6 $442.20
UGC koolitused | BrandBoostCobrandboostco.ee Estonia Online Courses 21 $391.34
Unekoduunekodu.ee Estonia Home & Garden 242 $724.00
- rctoys.eewww.rctoys.ee Estonia Action Figures 12 $37.51
PÜR Mineraalkosmeetika Eestis I Puhas meik & näohooldus I Purbeautypurbeauty.eu Estonia Makeup 37 $39.68

Where WooCommerce stores are in Estonia

Top categories

69% of these stores have a category, and a store can be listed under more than one.

WooCommerce store benchmarks in Estonia

Catalog size

Median 49 products. The middle half of stores list 11 to 240.

  • 1-9 1,585 · 22%
  • 10-49 1,994 · 28%
  • 50-199 1,564 · 22%
  • 200-999 1,135 · 16%
  • 1k-4.9k 552 · 8%
  • 5k+ 219 · 3%

Average product price

Median $41.37 per store. The middle half of stores average $18.38 to $133.22.

  • Under $25 2,166 · 34%
  • $25-$49 1,326 · 21%
  • $50-$99 937 · 15%
  • $100-$199 679 · 11%
  • $200-$499 528 · 8%
  • $500+ 647 · 10%

Store currencies

  • EUR 92%
  • USD 5%

Based on stores with product data (99% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for WooCommerce stores in Estonia

73.2% of stores with all three metrics pass Core Web Vitals, which is 23.4% of all stores in this report.

How many stores have data

  • Stores in this report 7,136 · 100%
  • With Chrome field data 3,044 · 42.7%
  • With all three metrics 2,281 · 32%
  • Passing all three 1,670 · 23.4%

    73.2% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.69 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
1.06 s
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Visits come from Chrome users everywhere, not only in this country. Compare all platforms

Marketing presence of WooCommerce stores in Estonia

Public reach

Social profiles
65%
Linked from the storefront
Meta ads
2%
Running ads in the last 30 days
Contact details
85%
Email, phone or WhatsApp

Social platforms

  • Facebook 4,254 · 60%
  • Instagram 3,175 · 44%
  • YouTube 669 · 9%
  • LinkedIn 359 · 5%
  • TikTok 322 · 5%
  • Twitter / X 151 · 2%

Analytics and ad pixels

  • Google Analytics 2,400 · 34%
  • Google Tag Manager 1,621 · 23%
  • Facebook Pixel 785 · 11%
  • Google Ads 418 · 6%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of WooCommerce stores in Estonia

Store languages

  • Estonian 4,336 · 61%
  • English 1,175 · 16%
  • Finnish 669 · 9%
  • German 167 · 2%
  • Russian 89 · 1%
  • French 53 · 1%

Domain registered

94% of stores have this data

  • Before 2016 1,989 · 30%
  • 2016-2019 1,177 · 18%
  • 2020-2022 1,432 · 21%
  • 2023 or later 2,107 · 31%

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

On other platforms

Other WooCommerce country reports

Guides

Questions about this report

How many WooCommerce stores are associated with Estonia?

BootLeads tracks 7,136 active WooCommerce stores associated with Estonia.

How does BootLeads assign a store to Estonia?

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public WooCommerce storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.
  • 69% of stores in this report have a category, and a store can have more than one.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 7,136 WooCommerce stores in Estonia

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