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Country report Updated Sept. 16, 2026
Shopify

Shopify stores in Estonia

BootLeads currently tracks 1,411 active Shopify stores associated with Estonia.

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Active stores
1,411
Stores included in this report
First detected in the last 30 days
75
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Shopify stores tracked by BootLeads
Median products
32
Data available for 1,313 stores (93%)

Key findings

  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 32 products, 11% below the overall platform median.

  • The median store prices its products at $43.93 on average, close to the overall platform median.

  • Apparel & Accessories is the most common related category in this report.

Examples of Shopify stores associated with Estonia

The sample changes weekly and covers Shopify stores associated with Estonia with enough data to show. It is not a ranking.

Search all stores →
BikeFanatics
bikefanatics.eu
Estonia 836 products $2641.9 average product price 2 Meta ads
Sporting Goods Cycling Avada AI SEO Image Optimizer GG Product Page Image Slider
Beebi Cuddles
beebicuddles.ee
Estonia 64 products $29.2 average product price 1 Meta ads
Baby & Kids Baby Gear & Strollers Nursery Decor Judge.me Product Reviews App
CIAO
www.ciao.ee
Estonia 19 products $32.41 average product price 1 Meta ads
Beauty & Cosmetics Fragrances Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

Store locations and categories in Estonia

Top identified cities

Tallinn 576 · 41%
Tartu 80 · 6%

A store can appear in more than one category or subcategory. Data available for 857 stores (61%).

Shopify store benchmarks in Estonia

Catalog size

The median is 32 products. Half of stores with catalog data have between 7 and 168 products.
1-9 374 · 28%
10-49 382 · 29%
50-199 253 · 19%
200-999 179 · 14%
1k-4.9k 95 · 7%
5k+ 30 · 2%

Store-average product prices

The median store-average price is $43.93. Half of stores with price data fall between $22.67 and $104.15.
Under $25 376 · 29%
$25-$49 333 · 26%
$50-$99 250 · 19%
$100-$199 152 · 12%
$200-$499 97 · 8%
$500+ 85 · 7%

Store currencies

EUR 97%

Data availability: Product counts: 1,313 stores (93%) · Store-average prices: 1,293 stores (92%) · Currencies: 1,408 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify stores associated with Estonia (all devices)

CrUX covers 30.8% of active Shopify stores associated with Estonia. Field data shows 22.0% of the active report set passing all three Core Web Vitals (90.6% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    1,411
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 30.8%
    434
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 24.2%
    342
    78.8% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 22.0%
    310
    90.6% of stores with complete metrics

Median field experience

August 2026 · all devices · median origin p75
LCP
1.30 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
400 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation. The store country is a BootLeads classification; the CrUX measurements are not limited to users in that country.

Apps and technology used by Shopify stores in Estonia

Apps

Judge.me Product Reviews App 19% Klaviyo: Email Marketing & SMS 12% Shopify Inbox 11% Microsoft Clarity: AI Insights 5% Omnisend Email Marketing & SMS 4% T Lab ‑ AI Language Translate 4%

Themes

Dawn 23% Horizon 20%

Payment methods

Google Pay 60% Apple Pay 52% Shop Pay 47% PayPal 44%

Storefront features

Multi-currency
17%
234 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence for Shopify stores in Estonia

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
58%
Detected on public storefronts
Meta advertising
5%
Meta ads detected in the past 30 days
Contact data
68%
Detected email, phone, or WhatsApp

Social platforms

Instagram 740 · 52%
Facebook 617 · 44%
TikTok 249 · 18%
YouTube 153 · 11%
Pinterest 61 · 4%

Analytics and advertising tools

Google Analytics 461 · 33%
Google Tag Manager 126 · 9%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains in Estonia

Store languages

English 563 · 40%
Estonian 435 · 31%
Finnish 67 · 5%

Domain registration periods

Data available for 1,152 stores (82%)
Before 2016 84 · 7%
2016-2019 80 · 7%
2020-2022 130 · 11%
2023 or later 858 · 74%

Recent catalog activity

Data available for 1,311 stores (93%)
Product update in 90 days
49%
694 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many Shopify stores are associated with Estonia?

BootLeads currently tracks 1,411 active Shopify stores associated with Estonia.

How does BootLeads assign a store to Estonia?

BootLeads estimates country from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Country assignment

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 61% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for August 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.