1,200 Shopify Stores in Estonia: Stats & Trends (2026)
We track 1,200 active Shopify stores in Estonia, with 318 newly added in the last 30 days (26% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
318 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 560 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $263 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (9%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Estonia
| Province | Stores | Share |
|---|---|---|
| England | 10 | 1% |
| Lisboa | 6 | 0% |
| Kowloon | 4 | 0% |
| New Territories | 4 | 0% |
| Braga | 3 | 0% |
| Delaware | 3 | 0% |
| Hong Kong Island | 3 | 0% |
| Madeira | 3 | 0% |
| Madrid | 3 | 0% |
| City | Stores | Share |
|---|---|---|
| Tallinn | 508 | 42% |
| Tartu | 47 | 4% |
| Pärnu | 33 | 3% |
| Vilnius | 28 | 2% |
| Rīga | 14 | 1% |
| Peetri | 13 | 1% |
| Haabneeme | 12 | 1% |
| Viljandi | 11 | 1% |
| Kaunas | 10 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
BF Size Chart & Size Guide
Shopify Inbox
Junip Product Reviews App & AI
Poptin Exit Popup Email Pop Up
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
Bundler ‑ Product Bundles App
EComposer Landing Page Builder
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
GemPages Landing Page Builder
Omnisend Email Marketing & SMS
UpPromote Affiliate Marketing
Shopify Inbox
Shopify Inbox
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Affiliatly Affiliate Marketing
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Start Free TrialFAQ
How many Shopify stores are in Estonia?
Our database tracks 1,200 active Shopify stores in Estonia.
How fast is the Estonia Shopify market growing?
In the past 30 days, 318 new Shopify stores were indexed in Estonia, reflecting a 26% monthly growth rate.
What is the average catalog size for Estonia Shopify stores?
Among Shopify stores in Estonia with catalog data, the average is about 560 products. The most common catalog size range is 10-49.
What are the most popular apps among Estonia Shopify stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (53%), Facebook (44%), TikTok (17%).
Social media adoption is strong at 59%, and 4% of stores run Meta ad campaigns.