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Topic
Updated Apr 6, 2026
WooCommerce

139 WooCommerce Wax melts Stores: Stats & Market Data (2026)

139 active WooCommerce stores fall into the Wax melts segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 79% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

79%
Social media
3%
Meta ads
63%
Contact info
Total Stores
139
Active WooCommerce stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
375
Among 138 stores with catalog data
Avg. Price
$16
Among 136 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

11 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10 · 7%
10-49 51 · 37%
50-199 58 · 42%
200-999 17 · 12%
1k-4.9k 1 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
88% coverage
Celebrations & Gifts
12% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 375 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Greece, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 117 · 86%
$25-$49 17 · 12%
$50-$99 2 · 1%
Store currencies
GBP 45 USD 42 EUR 31 AUD 5 CAD 4 PLN 2 AED 1 COP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $16 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (69%), Instagram (63%), TikTok (22%).

Facebook
69%
Instagram
63%
TikTok
22%
Twitter / X
11%
Pinterest
6%
LinkedIn
4%
YouTube
4%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 3% run Meta ads. That's 11 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (32%), Facebook Pixel (28%), Google Ads (22%).

Google Analytics
32%
Facebook Pixel
28%
Google Ads
22%
Google Tag Manager
13%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

136 products $13 avg 2 ads
Home & Garden home fragrances room scents
27 products $21 avg
Home & Garden candles wax melts
43 products $16 avg
Home & Garden scented candles wax melts
66 products $14 avg
Home & Garden candles room spray
69 products $16 avg
Home & Garden Celebrations & Gifts candles diffusers
6 products $27 avg
Celebrations & Gifts Home & Garden gift box wax melts
23 products $10 avg
Beauty & Cosmetics body oils body creams
33 products $32 avg
Home & Garden natural candles luxury skincare
13 products $24 avg
Home & Garden home fragrance scented candles
81 products $6 avg
Beauty & Cosmetics Celebrations & Gifts soap lotion
70 products $25 avg
Home & Garden candles wax melts
53 products $6 avg
Home & Garden candles wax melts

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FAQ

How many WooCommerce Wax melts stores are there?

We currently track 139 active WooCommerce stores in the Wax melts segment.

Are WooCommerce Wax melts stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Wax melts segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Wax melts stores?

Among stores with pricing data, the average listed price is about $16, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.